02 November 2017
more than 328 million monthly users, Twitter is an efficient way to reach your prospects
in real-time and promote your car dealership. But unless you get it right,
results will be hard to come by.
are the nine effective tips to optimize your Twitter marketing for more car sales.
Twitter Marketing Tip 1: Easy-to-remember
Twitter handle should be relevant, simple, and should make sense. The most
advisable handle is your dealership name, or a combination of your car brand
and location. If it’s too lengthy then you must be creative in finalizing your
Twitter Marketing Tip 2: Take
Care of the Bio
are allowed only 160 characters for crafting your bio. Make it compelling, with
relevant hashtags and keywords. Your dealership’s Twitter bio should invite prospects
to click on your car dealer website link, seeking more information.
Twitter Marketing Tip 3: Include
use of the visibility of your profile and header images to market your
dealership. Consider using your dealership’s logo as the profile image. Rework
your latest promotional banner and use it as the header image.
Twitter Marketing Tip 4: Don’t
Forget Your Website URL
twice before redirecting your followers to your website homepage. Your
followers are likely to be more interested in what’s happening now, which is
why it may work better if you redirect them to your promotional offers page, blog,
you are running Twitter specific marketing campaigns, then go the extra mile
and create a Twitter specific landing page for each campaign.
Twitter Marketing Tip 5: Location
Matters as Well
a car dealership, it is important to be a part of your local community. Let
them know where you are. Don’t forget to add your location.
the location helps in following other local businesses in your niche and in
turn, they are likely to follow you.
Twitter Marketing Tip 6: Make
the Best of Hashtags
crafted hashtags relevant to your car brands and location will result in 2x
more engagement. It is also essential to include one or two hashtags in a
sure to learn about using hashtags before actually using them in tweets, since
there are chances of hashtags backfiring on your brand.
Twitter Marketing Tip 7: Follow
is not only about tweets but also about followers and whom to follow.
relevant influencers in the automotive industry, build good relationships, and
request them to retweet your content. This will help a lot in promoting your local
Twitter Marketing Tip 8: Engage
With Your Followers
followers expect some value from following you, which is why they are your
followers. Be active on Twitter, create informative blogs, and post the links
regularly for your followers.
can also keep your followers engaged by questioning, answering, and replying to
their tweets. Always remember to add a photograph or video with your tweets.
Twitter Marketing Tip 9: Try the
Pinned Tweet Feature
most important tweet of your car dealership can be pinned, which always appears
at the top of your profile. This is a quite effective tactic that is mostly
ignored by car dealerships. The pinned tweet can be strategically designed with
a great image, targeted keyword, and a call-to-action driving traffic to your
car dealer website.For
more useful tips to optimize your car dealership’s Twitter profile, Contact