08 November 2017
dealer marketing is evolving by the day, increasingly shifting to an
always-connected world where prospects have lots of choices and tiny attention
succeed, car dealers need to learn and evolve. Take a look at these must-have digital
Digital Marketing Skill 1: Creating
content is the corner-stone of every successful digital marketing campaign.
Content creation is definitely a required skill for the digital marketing team
at car dealerships.
can either develop content writing skills in house or hire specialized car dealer online
marketing providers who will take care of the marketing content.
Digital Marketing Skill 2: Developing
to 90% of your prospects watch car marketing videos. Professional car videoscan convey the content s of a full brochure in just a couple of minutes.
inhouse videos, customer reviews are the best options. All you need is a
cellphone camera to shoot a video of a delighted customer and have it uploaded
to your car dealer website as well as popular video platforms like YouTube.
Digital Marketing Skill 3: Managing
media plays a prominent role in car buying decisions – right from the beginning
to driving out of the dealership in the brand-new car and beyond. Managing
social media is an increasingly valuable marketing skill for any dealership.
key thing to remember is to always engage your local community, which could be
as wide as 60 miles around your dealership.
Digital Marketing Skill 4: Focus
may have the most happening car dealer website in town, and yet no one is going
to visit it if Google shows a hacking warning every time someone tries to click
awareness is a key area of digital marketing which every car dealer should be
aware of. If all this sounds greek to you, then the best bet is to go with a professional car
dealer website provider.
Digital Marketing Skill 5: Understanding
business is consumer-centric and understanding consumer preferences is the key
to digital marketing success. For example, Google lists five micro moments that
influence a prospect’s car buying journey. They are: Which-Car-Is-Best Moments,
Is-It-Right-For-Me Moments, Can-I-Afford-It Moments, Where-Should-I-Buy-It
Moments, and Am-I-Getting-A-Deal Moments.
the understanding process, a strategy to map these priority-shifts and build content around them becomes easy.
Digital Marketing Skill 6: Knowledge
on Data Analysis
are many tools to extract and combine data from your car dealership website and
make meaning out of it.
Analytics is obviously the first and free tool which needs to be configured on
your car dealer website. Use Google Analytics insights to understand what is
working with your local community, and use the information to shape an
impactful digital marketing strategy.
Digital Marketing Skill 7: Excellence
in Paid Marketing
online marketing is the key tool to build a long-term web marketing network. When
it comes to short-term sales, paid marketing helps in achieving your goal faster.
you spend money on paid marketing like Google Adwords, the returns on
investment (ROI) becomes crucial.
leave a paid marketing campaign on autorun. There is always the possibility of
minimizing spends and maximizing returns. Don’t hesitate to call in the experts,
if you feel you are not up to it.
more must-have digital marketing skills for your car dealership, Click Here.