07 November 2017
Reality (VR) is a computer-generated near-reality experience of a real-life
environment. This fast-growing technology is all set to change the future of
digital marketing at car dealerships.
When automotive VR hits the mainstream, it will
hugely influence car buying decisions and car dealers will have to change their
sales and marketing plans to accommodate it.
are 4 ways virtual reality will change car dealerships.
VR Impact 1: Virtual Reality
for Better Content
static content seem irrelevant. Instead of describing cars, it goes many steps
ahead and delivers a near-actual experience to your prospective customers,
dealerships can use VR to provide virtual tours of their vehicles almost
anywhere. It can be in your car dealership’s lobby, a shopping center,
customers’ living room, or at a workplace.
VR Impact 2: Virtual Reality as
Emotional Engaging Factor
is no doubt that Virtual Reality will be a cost consideration factor for your
dealership. However, it is worth every dollar you spend on it.
customers’ emotional leanings play a vital role in marketing engagement.
Virtual Reality emotionally engages consumers more than any other marketing
is a powerful way to connect your customers with your dealership.
VR Impact 3: Virtual Reality
for Virtual Test Drives
Reality can not only demo your car, but also let your clients experience
interactive virtual test drives. VR makes it easy and handy to offer test
drives even when the weather outside is not conducive for real-life test
drives. It also helps your sales team since this will significantly reduce the
time spent on physical demos of the cars and test-drives.
VR Impact 4: Virtual Reality enhances
only does VR positively impacts customer relationships, it can even help reduce
the time beteen two car purchases.
a VR demo station in the service area, dealers will be able to offer service
customers lively VR test-drives when they are waiting for the cars. Not only
can this brighten up the otherwise boring time spent in your dealership, it can
even help sell more cars to existing customers as well as drive more referrals.
more information on the impact of Virtual Reality on your car dealership