06 November 2017
more than 2.8 billion users and up to 91% of your local prospects on it, it is
hard for your car dealership to ignore social media.
are some effective ideas to create engaging social media content.
Social Media Content Idea 1: Images
Speak a Lot
images help in gaining more likes, comments, and shares than only text. People
connect with images faster than text. For instance, the interaction rate of
your Facebook post goes up 87% if you add just a single image to it. Retweets
increase by 150% or more if you add one compelling image to your tweet.
to select and add a compelling image, the next time you post or tweet.
Social Media Content Idea 2: Change
Evergreen Content into Infographics
are shared 3x more on social media. Select one of your evergreen posts, make an
attractive infographic with it, with great pictures, graphs, emotional
expressions, and more, and repost.
are likely to be surprised by the results.
Social Media Content Idea 3: Make
Best Use of Hashtags
hashtags relevant to your content will improve the engaging factor of your
tweets and posts. To understand what works with your local prospects, try A/B
testing using different hashtags and headlines.
to restrict the number of hashtags to just one or two in a single post. Too
many hashtags lower social engagement.
Social Media Content Idea 4: Showcase
Your Customer Testimonials & Reviews
happy customer’s story and review of the relationship with your car dealership can
help build trust with your future customers. Remember to post customer reviews
with a few images.
better, post customer videos.
Social Media Content Idea 5: Engage
with Contests & Surveys
unique and interesting way to attract your prospects is engaging contests and surveys.
You can now run these on most social media platforms.
are required to leave their email ids to register for these events, which can
be used for email follow-ups.
Social Media Content Idea 6: Talk
about Current Trends
is human nature to be curious. Learn the latest automotive trends, think of
ways to connect them with your dealership, and then post or tweet about it.
will keep your local prospects engaged and drive traffic to your car dealership
Social Media Content Idea 7: Surprise
an eye on the lifetime value of your loyal customers and occasionally surprise
them with takeaways.
you are at it, never ever forget a birthday or anniversary.
Social Media Content Idea 8: Tag
Influencers in Your Posts
you have mentioned any automotive influencers in your social media post then it
is always good to tag them. They are likely to appreciate it by sharing or
will loop in all their followers as well, increasing the engagement factor.
Social Media Content Idea 9: Include
Social Media Buttons
include social media buttons in your email campaigns and newsletters. In email
campaigns, you can ask subscribers to follow you on social media. Also request
your email subscribers to share your content. This will definitely increase
your engagement factor and click-through rates.
more engaging social media content ideas for your car dealership, Click Here.