27 October 2017
the short term, Google AdWords is the best way to drive traffic as well as
leads to your car dealer website. However, if these ads are not well-designed
then your return on investment (ROI) drops like a rock.
out these common Google AdWords mistakes that can save you time and money.
AdWords Mistake 1: Missing
Out on the Right Keyword Matches
match, phrase match, and exact match keywords are the three categories of
keywords available in AdWords. As the name indicates, the exact match keyword
is more precise and provides the highest quality leads.
you try this and the impressions received are fewer than expected, then you can
try phrase and broad match.
AdWords Mistake 2: Missing
Out on Negative Keywords
the use of negative keywords, you can eliminate the keywords that are not
relevant to your niche. This will attract the targeted audience, lower your
cost-per-lead, and increase ROI.
careful even while choosing your negative keywords. Avoid using too many
negative keywords and customize them for every campaign.
AdWords Mistake 3: Missing
Out on Ad Extensions & Poor Ad Content
sure to utilize Google Adword features like ad extensions, which enhances your
ads. Ad extension includes phone, site, and location extensions.
Always add a compelling headline, crisp body
copy, and a rich snippet.
AdWords Mistake 4: Missing
Out on Bidding on Your Car Dealership Brand
if your car dealer website has good authority, don’t forget to bid on your
brand. Prospects who are searching for your brand are actually more likely to
do business with you. It makes sense to be readily available to them.
AdWords Mistake 5: Missing
out on A/B Testing
testing with variation in the title and description of the ads are necessary to
design a best-performing ad for your dealership. Among the two if one is
working well then don’t stop at that. Instead, keep improvising.
practice will definitely increase your ROI.
AdWords Mistake 6: Missing
Out Information on Lifetime Value (LTV) of Customers
Value (LTV) of your car-buyers plays a vital role in deciding how much dollars
can be spent on the particular ad.
instance, if your LTV is $50,000 and you are spending $10, then it’s a good bid
and your business will do well.
AdWords Mistake 7: Missing
Out Information of Your Competitors
AdWords mistake is not researching about your competitors’ ads. Look for the
keywords used in their ads as well as their landing page design, and then come
up with your ad copy ideas. After creating the ads, continue to test and refine
until you improve conversion rates.
more information on these common AdWords mistakes to be avoided by your car
dealership, Contact Us.