7 Effective Tips to Increase Referral Traffic to Your Car Dealer Website

18 October 2017


Referral traffic is the web traffic that is driven from websites other than search engines like Google, Yahoo, and Bing. It is an important source of web traffic to your car dealer website. It not only bring new leads but also improves your website’s search engine optimization (SEO) ranking too.

Here are some effective tips to increase your car dealer website’s referral traffic.

Referral Traffic Tip 1: Leverage Social Media Platforms

Social media is an ideal platform to gain referral traffic, and it also improves the search ranking of your car dealer website.

Engage your audience by creating unique, interesting, and share-worthy content that doesn’t go unnoticed. It’s advisable to include high-quality images and videos to your posts and tweets.

Referral Traffic Tip 2: Spend Time on Q&A Sites

Q&A sites like Quora and Yahoo Answers can drive a lot of referral traffic to your car dealer website. Answering questions on these sites will not only help the audience who come looking for answers, but also invokes curiosity, which prods them to take a look at your website.

You can search for relevant questions and answer them, with links back to more in-depth content on your website.

Referral Traffic Tip 3: Make Use of Review Websites

Review websites are crucial when prospects are weighing their options. If your car dealer website is ranking high on these websites, then there are higher chances of more leads and conversions.

You can list your dealership on local directories as well, for more referral traffic.

Referral Traffic Tip 4: Try Blog Commenting

Blog commenting will certainly bring referral traffic if there are no spammy messages in them. Your comments have to be well-designed to be at the top of the comments section.

Referral Traffic Tip 5: Guest Blog Posts Work Too

Guest posts are one of the significant strategies for driving more referral traffic. Start by researching the sites that are relevant to car retail, since prospective buyers are already there.

In your blog post, make sure to include your car dealer website URL and mention your special offers.

Referral Traffic Tip 6: Stay Active on Auto Industry Forums

Industry online forums provide potential leads but many of the marketers are not aware of it. These sites should be used in a similar way as blog commenting but avoid a promotional tone. Your posts should be relevant and valuable, if you expect significant referral traffic.

Referral Traffic Tip 7: Go for Influencer Marketing

Influencer marketing is an interesting way of driving referral traffic from a big group of targeted prospects. This works best for car dealerships if you focus on local influencers and maintain a good relationship with them. Reward them with gift coupons or a free car to drive for a week or two.

For more tips on increasing referral traffic to your car dealer website, Click Here.

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