18 October 2017
traffic is the web traffic that is driven from websites other than search
engines like Google, Yahoo, and Bing. It is an important source of web traffic
to your car dealer website. It not only bring new leads but also improves your
website’s search engine optimization (SEO) ranking too.
are some effective tips to increase your car dealer website’s referral traffic.
Referral Traffic Tip 1: Leverage
Social Media Platforms
media is an ideal platform to gain referral traffic, and it also improves the
search ranking of your car dealer website.
Engage your audience by creating unique,
interesting, and share-worthy content that doesn’t go unnoticed. It’s advisable
to include high-quality images and videos to your posts and tweets.
Referral Traffic Tip 2: Spend
Time on Q&A Sites
sites like Quora and Yahoo Answers can drive a lot of referral traffic to your
car dealer website. Answering questions on these sites will not only help the
audience who come looking for answers, but also invokes curiosity, which prods
them to take a look at your website.
can search for relevant questions and answer them, with links back to more
in-depth content on your website.
Referral Traffic Tip 3: Make
Use of Review Websites
websites are crucial when prospects are weighing their options. If your car
dealer website is ranking high on these websites, then there are higher chances
of more leads and conversions.
can list your dealership on local directories as well, for more referral
Referral Traffic Tip 4: Try
commenting will certainly bring referral traffic if there are no spammy
messages in them. Your comments have to be well-designed to be at the top of
the comments section.
Referral Traffic Tip 5: Guest
Blog Posts Work Too
posts are one of the significant strategies for driving more referral traffic. Start
by researching the sites that are relevant to car retail, since prospective buyers
are already there.
your blog post, make sure to include your car dealer website URL and mention
your special offers.
Referral Traffic Tip 6: Stay
Active on Auto Industry Forums
online forums provide potential leads but many of the marketers are not aware
of it. These sites should be used in a similar way as blog commenting but avoid
a promotional tone. Your posts should be relevant and valuable, if you expect
significant referral traffic.
Referral Traffic Tip 7: Go
for Influencer Marketing
marketing is an interesting way of driving referral traffic from a big group of
targeted prospects. This works best for car dealerships if you focus on local
influencers and maintain a good relationship with them. Reward them with gift
coupons or a free car to drive for a week or two.
more tips on increasing referral traffic to your car dealer website, Click Here.