23 October 2017
a high-converting website landing page is quite a challenge, especially for car
dealers. There are several factors to consider for a single landing page and
the same can’t be used for all your car dealer marketing campaigns.
on the audience, offer, and goal, landing pages need to be uniquely designed
for better conversion.
out some of the important landing page tips for marketing your car dealership.
Landing Page Tip 1: Include a
who visit your car dealer website usually decide to stay or leave in inside 15
seconds. The best way to grab their attention is with a compelling title. Ensure
that the title stands out visually, preferably with a striking image banner to
go with it.
Landing Page Tip 2: Have Simple
& Clear Content
car dealer website landing page content should be simple, clear, and designed
to help prospects take a decision. Try to avoid redirecting to other pages, and
restrict the contact form to fields that collect only the absolutely necessary
the best use of white space and let the landing page be clean and clutter-free.
Landing Page Tip 3: Explain
About the Car
yourself in your customers’ shoes and craft the content from their viewpoint. Let
them know the key advantages of the car model of their choice.
with the list, content, and format, and check what works with your prospects.
Landing Page Tip 4: Make Use
of Great Visuals
visual with sufficient white space engages the audience better. When your
potential clients are looking for buying their dream car, striking car images
play a vital role in their decision making.
web image will reduce the page loading time, in turn, decreasing bounce rates.
Landing Page Tip 5: Provide
people say ‘Yes’ to offers and rebates. That’s why leading your landing page
with an offer is a great idea - test-drives from their door-step, discounts on
car services, etc.
sure to include a deadline, to create urgency.
Landing Page Tip 6: Responsive
is challenging to group visitors based on the screen resolution that they are
using for viewing your landing page. Get a responsive
car dealer website, if you are still on one of those older generation
your landing page on your mobile phone and ensure that everything is working
fine, since up to 94% of your prospects will be visiting you on mobile phones.
Landing Page Tip 7: Call to
CTA is the one that nudges potential customers further into the sales funnel. A
CTA always urges your prospects to act, with suggestions like Contact Us, Book a
Test Drive, Sign Up for Newsletter, etc. Make sure that the other components of
your landing page doesn’t distract the audience’s attention from the CTA.For
more landing page tips that help in conversion, Contact Us.