17 October 2017
prospective car buyers spend as little as 3 hours in a dealership to buy their
next vehicle, they are likely to spend ten times more time on social media,
researching vehicles and dealerships, which is why social media is a vital part
of any car dealer’s marketing toolkit. Your social media followers is a vital measure
of your car dealership’s marketing reach and efficacy. There is a direct
relationship between your social media followers and your influence rate.
how many followers does your car dealership’s social media page have? Here are
some proven tips to get more followers.
Social Media Tip 1: Be a
you need to be a good follower yourself. By just following anyone doesn’t help,
instead, it is best to follow influencers both in auto retail and your locality.
To find out whom to follow, you can check your Twitter lists, use Google
search, follow your influencers’ follow list, and join groups and communities.
Social Media Tip 2: Share
audiences to follow you, always have a complete profile, content to share, and
feedback. If your posts offer real value to prospective car buyers or car
owners looking for a convenient service slot, then they are most likely to like
and follow you.
Social Media Tip 3: Make use
of Daily Trends
social media users follow trends. You are likely to get more views if you research
trending topics and shape your social posts around them. This will increase shares
and reshares, and in turn, you will get more followers.
Social Media Tip 4: Hashtags
for Your Posts
the right hashtags on relevant social platforms like Twitter and Instagram will
help gain new followers. Do your research, search for new hashtags, and use
them in your posts. There are tools like Ritetag and Hashtagify to search for relevant
hashtags for your dealership.
Social Media Tip 5: Keep Your
great images and videos in your content. Up to 94% of your prospective customers
are on social platforms like Facebook, and they like to share what they plan to
buy. Images make it easier for them to share, and in turn this gets you still more
are even better than images, Auto retail is one area where youtube videos
deliver spectacular results, with up to 26 percent of all car buyers reporting
that they made up their minds after seeing a youtube video.
Social Media Tip 6: Post
Frequently at the Best Time
content frequently at the right time. For example, Thursdays, Fridays,
Saturdays, and Sundays deliver better results on Facebook, with the best time
to post being 9am, 1pm, and 3pm.
use of tools like Hootsuite that will suggest the right time and day for your
posts. It is also advisable to experiment manually by posting at different time-slots
throughout the day.
Social Media Tip 7: Showcase
on social media like to follow accounts that are authoritative. Instead of
being humble on your profile page, show them the best of your car dealership
and bring out the difference they can expect.
will help build the reputation of your car dealership and will get you more
Social Media Tip 8: Try
tried partnering with non-competing players in auto-retail?
is an easy and powerful way to target prospects, and it’s a win-win deal for
Social Media Tip 9: Sometimes,
a few conferences and automotive events, Give interviews on podcasts or video
shows. Try guest posting in popular blogs. If you look different, then you
stand out on social media, with all the resulting advantages.
more tips on how to get social media followers, Contact Us.