13 October 2017
off the wrong notion of making the home page of your car dealer website a
landing page for marketing campaigns. It is a fact that your homepage is often
the most-visited page on your car dealer website, but they are not optimized to
work well as campaign landing pages.
landing pages are critical for car dealer digital marketing campaigns. You get
just one chance to create a great first impression and drive visitors to sending
leads before they have second thoughts.
not do it the right way? Here are some killer landing page ideas that deliver
Type 1: Short-form Landing
of the marketing campaigns provide great results with short-form landing pages
with little textual content and only a couple of form fields to fill.
instance, if your car dealership is offering a test drive, then collect just
the Name, Contact number, and Email id.
Type 2: Flat Design Landing
design or minimalist landing pages are the present rage with auto dealers.
usually consists of large white space, bright colors, pictures, and minimum
text. This type of landing page is simple, clear, and not salesy, unlike old-school
landing pages filled with a lot of text and in-depth information about the car.
Type 3: Video Landing Page
increase drastically when a good video is incorporated into a car dealer
website landing page. Visitors stay on the landing page twice as long, compared
with conventional graphic and text landing pages.
landing pages work even better if a clear call-to-action to fill in the form is
added in the video itself.
Type 4: Product Landing Page
landing pages need impressive design and attention to detail. There is virtually
a sales funnel on a page, with a great lead-in line which draws in prospective
customers, explains the vehicle in great detail with excellent pictures,
videos, and copy, and finally invokes prospects to take an action, such as
scheduling a test drive.
landing pages are long duration pages which stay on for an entire model year or
more. They should be tested with different configurations to see which mix
more information on landing pages that increase your car sales, Contact Us.