11 August 2017
Car dealerships are now increasingly focusing on video marketing to generate leads, and the reasons are not difficult to make out. Every single day, online viewers watch 1 billion hours of video on YouTube Alone. Over half of this is viewed on mobiles, and 92 % of mobile video viewers share videos with others at some point.
If you are still not convinced about adding video to your car dealership’s digital-centric marketing arsenal, read this – web marketers who use video grow their revenue 49% faster than non-video users.
Video is going social too, with social video generating 1200% more shares than text and images combined, and live video is fast becoming the favorite Facebook video mode.
Here are ten things to watch before you upload your next dealership video. 1. Make your videos visual focussed
More than 85% of Facebook videos are watched without sound. Make it a point to tell your whole story visually, and add sub-titles if you have audio marketing messages. 2. Keep it short and sweet
The optimal length of a video marketing promo is two minutes. If you have longer videos, split them into different messages. 3. Never Upload A Video without a Landing Page
Go the extra mile and build a dedicated landing page for every dealership video. It is well worth the effort, with videos on dedicated landing pages increasing conversions by more than 80%. 4. Don’t link YouTube Videos on Facebook. Upload to Facebook, Instead
Again, going the extra mile is well worth the effort. Your reach will increase ten times!
Remember, viewers retain only 10% of your textual marketing messages, but will recall 95% of it if they watch it in a video.
For more video marketing tips, click here.