14 August 2017
this digital world, all businesses face enormous competition. Auto dealerships are
no exception to this fact. It is definitely necessary for auto dealerships to
be technology-savvy, responsive, and customer-focused.
car buyers do not walk into any dealer showroom without researching a lot of
dealerships online. Only at the last step do they visit the dealership to make
their purchase. It’s certainly a challenge to market to these tech-savvy
are some easy auto dealership marketing tips and ideas.
Have you thought about a
mobile-friendly Auto Dealership Website?
finalizing on a car, customers search for specifications, reviews, testimonials,
and dealerships on Google, mostly on their mobiles. So, it’s highly important
for your dealership to be visible online, with a mobile-friendly responsive
the attention of potential customers and create an indelible first-impression
through a new generation car dealership website with online inventory, virtual
showroom tools, online specials, and more.
How does a CRM help auto dealerships?
Relationship Management (CRM) solution has become a necessity for every auto
dealership. This very useful tool helps in directing your leads as well as your
staff in improving sales. The marketing and sales cycles are perfectly synchronized
by a good CRM with rule-based processes, which makes everyone’s lives easy.
Dealer CRMs help in bringing leads through:
and social channels
importantly, it personalizes your follow-ups and manages contacts in a
Organic Marketing or
Pay-per-click (PPC) Marketing?
cannot choose between organic and paid marketing. Car dealerships need both to
drive traffic and sales to your auto dealership.
organic marketing, make sure you focus on website search engine optimization
(SEO) best-practices for the car makes and models in your inventory as well as
your dealership location, and dealership specific keywords.
PPC marketing, your campaigns need to be optimized for makes, models, and years
of your vehicles as well as special offers and incentives.
Which Media should be used for
Your Target Audience?
need to be very careful about your marketing media-mix when optimizing your campaigns
for better returns on investment (ROI). Thorough research in this area has to
be made to choose the best media type to promote your brand and sales. It needs
to be a judicious mix of digital media and social platforms as well as radio, TV,
newspapers, print, or local promotional avenues, with digital marketing and
social media accorded the biggest chunks of your media budget.
Why not try Video
effectiveness of video commercials in the automotive retail industry is beyond
doubt. Make space for it in your
dealership marketing. Video commercials leave a memorable impression of the brand.
techniques have to be applied even during video promotions on YouTube for
videos should be unique and creative, which differentiates you from your
What is your Online
doubt that your dealership’s best sales professionals have earned you an
offline reputation. But, it is important to earn an online reputation as well. Prospective
customers go through your brand’s reviews and comments before they even talk to
accounts on social media, top review sites (Google My Business, Yelp, etc.),
dealership specific sites, and more. Encourage your existing customers to leave
a review or testimonial, which can promote your sales. For
more auto dealership marketing tips and ideas, Contact Us.