03 January 2018
Both search engine optimization (SEO) and user experience (UX) counts, when it comes to ranking your car dealer website on search engine results pages (SERPs). SEO best practices bring more search visitors to your car dealer website, and UX best practices retain visitors once they are on your website.
Here are some SEO and UX factors that impact your auto dealer website’s success rate.
SEO & UX Element 1: Mobile-friendly Website & Experience
The trend since 2015 is mobile-friendly websites, its navigation experience, and speed. When 2018 is finally here, your car dealer websites needs to be compatible with mobiles if you are to find any success online. What’s more, mobile friendliness is also an SEO ranking factor too.
Navigation is the #1factor when it comes to delivering an exceptional mobile experience. Users must be able to find and act on the things they are looking for. Every element, including the button size, design, color, etc. plays a role in user interaction. These elements will also impact the website’s SEO.
SEO & UX Element 2: Site Speed is Important
Just 1 second more to load your auto dealer website, and you will lose 11% page views. A faster website is more customer-friendly. That’s why your website speed is an important ranking factor for search engines, and will continue to be one. In addition, going forward website loading speed on mobiles will be an additional ranking factor.
Car dealer websites are loaded with images and videos, which obviously impact website speed. Images need to be optimized for the least size, without compromising on clarity, and stripped of unnecessary metadata before uploading them.
Remember, the ideal page loading time is now just 2 seconds.
SEO & UX Element 3: Site Structure and Easy Navigation
Your website structure and navigation are also important for its success rate. A sitemap is critical for both your users as well as search engines.
As soon as visitors land on your website, they should be able to immediately find what they are looking for. It should also be easy for search engine bots to crawl the entire website with ease.
Optimizing these factors will improve your website’s success rate.
SEO & UX Element 4: Above the Fold Content
When visitors reach your auto dealer website, the first thing that hits them is the above-the-fold content, including your headline and main banner.
Remember to add keywords to both H1 and H2 headlines as well as banner alt text and body copy.
SEO & UX Element 5: Google Reads User Signals
If your users are not responding to your calls to action (CTA), then it will impact your website SEO and ranking. Conversely, user signals like subscribing to a newsletter, leaving a review, enrolling for events, etc. will improve your website rankings.
For more insights into the role of SEO & UX in your auto dealer website success rate, Contact Us.