08 January 2018
Pay-per-click (PPC) budgeting is important for
designing PPC ads to increase your car dealership’s sales success rate.
Car sales is a highly competitive business
segment, and your PPC budgeting depends on your PPC ad campaign goals.
Let’s look at some PPC budgeting best-practices
which deliver great results.
Budgeting Tip 1: Choose the Best-performing Campaign
All PPC ads are not equal. Your Cost per
Acquisition (CPA) numbers help in determining the best PPC ads to invest on. If
the CPA can be made lower by decreasing the cost per click (CPC) and increasing
the conversion rate (CVR), then you can expect amazing results.
Invest more dollars in ads that bring higher
Return on Investment (ROI).
Budgeting Tip 2: Plan Your Budget throughout the Campaign
Spread the budget wisely throughout the campaign
period to earn more leads.
At times, your budget may not be completely
utilized. If you have under-spent the budget on the main campaign, then invest
in remarketing, Facebook Ads, or display ads.
Budgeting Tip 3: Look for Peak Seasons
There is this seasonality concept associated with
searches for particular keywords. Research on the same for different search
engines when planning your PPC budget.
Check both search volume trends and revenue
Budgeting Tip 4: Allocate PPC Budget per Product/Service
It is essential to set the budget based on the
ROI of a particular product/service.
The main budget may be set for top-selling cars,
highest return-earning makes/models, or for cars that need more exposure and
Budgeting Tip 5: Budget for Every Sales Funnel
For better conversion rates, budget for every
sales funnel as well.
Bidding for particular keyword searches focus on
selling particular makes/models whereas, display campaigns also generate more
Budgeting Tip 6: Budgeting Plan Should Achieve Your Car Dealership’s Goals
Not every campaign will earn you the expected ROI
but most of your PPC ads should achieve your car dealership’s goal, that is,
increased sales. As discussed earlier, display ads will build brand recall and
help in improving conversion rates, but may not deliver high ROI.For more effective
PPC budgeting tips to increase your car sales, Click Here.