17 January 2018
Ads are one of the most effective advertising options available in paid digital
marketing. If you aren’t receiving traffic to your car dealership even after
setting up Facebook ads, then you are likely to be making a few mistakes.
take a look at the reasons why your Facebook Ads are not working as expected.
Reason 1: You Have Only Used
media platforms are now more than just static images. Videos are more
popular and engaging. Videos also compel your audience to stop and
look for the story.
may be slightly more expensive but it’s worth the investment especially for car
Reason 2: You Haven’t
ads provide amazing targeting options. You have to make good use of it to
attract potential customers. Most of the times, the targeting would be too wide
or too narrow or irrelevant.
with the previous data and fine-tune your ad targeting for the next campaign.
Reason 3: You Have Overlooked
Targeting Custom Audiences is a good thing but it alone may be
insufficient. Target Lookalike Audiences as well, to expand your reach.
lookalike audiences help you to reach high-interest potential customers.
Reason 4: You Haven’t Refreshed
Your Ad Copy
best Facebook ad practice is to refresh your ad copy once every two weeks, else
it may lead to ad fatigue and your audience may overlook your ads.
fatigue invariable leads to decreased conversions and increased cost.
Reason 5: You Didn’t Focus on
it a website, blog, or ad copy, the headline and body copy play a vital role in
capturing your target audience.
In Facebook ads, you have only limited copy space to play with. Be creative and compelling, for
Reason 6: You Have Missed your
headline/description is all sounding great but you have missed the Call to Action
(CTA). Even if you have a character limit, make sure to all a compelling CTA that invokes your
Facebook audience to click on the ad.
Let them know how they can gain
by clicking your ad.
Reason 7: You Forgot A/B
testing or A/B testing is a must for any ad copy to perform better and bring
higher Returns on Investment (ROI). This will help you decide which ad is
performing better and worth the investment.
can carry out A/B testing with CTA, image, target, etc.
Reason 8: You Have Neglected
someone has shown interest in your ad, then it will be great if you follow up
with a personal interaction.
being a social platform, engaging on a personal level will improve your leads
more insights into the best reasons for the failure of your Facebook ads, Contact