21 August 2018
automotive industry has witnessed sensational growth for several years on end,
but sales may be finally hitting a slump. During times like these, it makes sense to
ensure that every single dollar spent is worthwhile.
A key factor that can help your auto Dealership to come out
on top despite the tough times is to leverage ways to maximize
efficiency and minimize the costs incurred per sale. Every bit of your
marketing budget, every lead captured, and every bit of your marketing efforts
should be used to their full potential.
In this article, we will tell you how to
stave off the brunt of a market slowdown for your auto dealership.
01. Leverage Your Existing Customer Data
While it is a known fact that your customers are the key
to generating revenue, it also pays to remember that getting a new customer for
your auto dealership is several times more expensive than retaining an existing
Your CRM system has a wealth of data on your clients, and you can use
this information to inform your sales team on the best methods to approach them
for follow-ups by touching on the customers’ actual interests. It allows you to
eliminate sending them irrelevant promotions and make them feel valued instead.
02. Take Stock
Maximize resource utilization by figuring out what your
auto dealership really needs in order to function smoothly. Understand the goals
that have been set and chart out how to achieve them with minimal expenses and
While new tools and technology are difficult to resist, work out
if the investment will actually be worth it. Also take a look at existing
tools and systems and see if they can be improved and
03. Focus on Fixed Operations
Today’s automotive world is a highly competitive one, and
to really stand out from the crowd, your auto dealership needs to deliver a
significantly better customer experience.
This is especially true in the case
of fixed operations such as your service department. More often than not, it is
the service section that causes clients the most amount of stress. If your auto
dealership can change that and make vehicle servicing a smooth, hassle-free, and value for money customer experience, then your dealership will soon become a
favorite through word-of-mouth of your satisfied customers. This will keep a steady
stream of revenue flowing in, keeping the negative effects of a market slump at
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Dealerships are experts in the personalized style of selling. But what impact has the shift to the digital age had on the more traditional sales techniques?
With the evolvement in the search, car dealerships have also evolved their marketing strategies leading to a huge competition.
A drop in your car dealer website traffic will definitely trigger panic. The good news is, your auto dealership can recover lost traffic if you act in a timely manner.
Whether you like it or not, we all have become surrounded by Data.
Content marketing attracts new customers and helps retain existing customers as well.
Your Car Dealership Facebook Page assists you in engaging with your local community, running promotions, offering customer assistance, and marketing your vehicles and services.
It goes without saying that the auto industry is all about people, with business being done face-to-face, personal relationships forged for the long term, and so on.
The biggest pain point that auto dealers report in digital marketing is lead qualification.
Attribution is an important ingredient in effective automotive digital marketing.