09 August 2018
Content marketing attracts new customers and
helps retain existing customers as well. The content used in marketing is not
just text. There are various content types that can influence your leads and
convert them into customers.
Type 1 : High-quality Skyscrapers
In spite of readers preferring short content, skyscraper
articles are still delivering exponential results by providing engaging, in-depth
information about a topic of their interest.
SEO experts love Skyscraper articles, since they provide enough space for keyword optimization that can improve car dealer
Type 2 : Evergreen & Unique Content
Evergreen content is relevant for years,
valuable, and interesting too.
If your car dealership creates evergreen content,
then it attracts traffic for years and helps your dealership website rank
Type 3 : Roundups
There is no doubt that roundup content is
challenging to create as expert responses need be collected, compiled, and
However, it improves your car dealer website’s standing
with your audience, since you are quoting authoritative sources and providing a
360 degree view of the topic.
Type 4 : Lists
Lists are quite popular with online audiences.
create content based on a list of reasons, tips, types, secrets, etc.
Type 5 : ebooks
If you have created high-quality content on a
single subject, like car care tips and tricks, then compiling the content into
ebooks can provide your prospects comprehensive information about issues they
Naturally, it leads to more car dealer website
Type 6 : Images & Videos
High-quality vehicle images and videos trend online
for a long time, and will continue to trend in the future as well.
Prospects who watch visual content like car
imagery or car videos on your auto dealer website are twice more likely to
visit your dealership.
Type 7 : Infographics
Infographics are one of the most popular content
How-to articles in the infographic format is
quite popular, since they break down complex issues into simple, step-by-step
Type 8 : Podcasts
Podcasts are advantageous since they allow your prospects to
multi-task. They can listen to podcasts while driving or working with something
With podcasts, you can reach out to prospects who
go on long commutes and is otherwise short of dedicated listening time.
Type 9 : Webinars
Webinars not only bring you traffic and leads,
but has the potential to lock in the audience, build relationships, and
Type 10 : Book & Product Reviews
Nowadays, virtually no one steps into a
dealership without researching online reviews and then discussing the pros
and cons with trusted friends, in social conversations.
Reviews are instinctively trusted and valued by
most car-buyers. Encourage your happy customers to write as many as they
Type 11 : Interviews
Interviewing an industry expert or a popular
personality who has visited your dealership and seeking solutions to common problems from them is a sure-fire way to increase car dealer website traffic.
Type 12 : Trending News
Everyone is eager about trending car news,
especially the enthusiasts.
It is also true that news has a wider audience
and reach, which provides an opportunity to publish everyday content to a
For more information on content types that
increase your car dealer website traffic, Contact Us