22 August 2018
With the unprecedented growth in search marketing, car dealerships have also evolved their marketing
plan, leading to huge competition. The stakes are also
huge, with a higher Cost Per Click (CPC) kicking in for highly contested keywords.
To succeed, your
car dealership needs to focus on how to compete in a situation where CPC remains high.
Tip 1 : Use Analytics to Track
Your AdWords Campaigns
Analytics is the best free tool available to track your AdWords campaigns, since it provides
detailed insights into your campaigns.
This helps in optimizing your campaign and keyword strategy, when competing in a high CPC environment.
Tip 2 : Improve Your Quality
you improve your quality score then automatically the CPC will decrease. Improved
quality score provides an opportunity to compete during bidding for your
Tip 3 : Choose highly-targeted
of the best ways to work around higher CPCs is to create Google ads for highly
This approach filters out unwanted clicks and attracts only
qualified clicks which are more likely to convert.
Tip 4 : Schedule Your Ads Efficiently
Use scheduling tools to find the best time, day, and week for displaying
your Google ads.
You can time your ads to reduce your bid during the least
Tip 5 : Target Alternative
Sometimes, when the bidding turns extremely competitive, you need to think of alternate keywords.
When looking for alternative keywords, you can either go for a wider keyword net or deeper long-tail keyword strategies.
Tip 6 : Proper Budget Planning
up a budget may look simple but it is not so.
The best practice to set a budget
is to split your budget into high-priority and low-priority AdWords campaigns.
Tip 7 : Try Various Ad
and experiment which ad position works for your targeted keyword.
the results are good and CPC is attractive for position 2 and 3, then go for
Tip 8 : Focus on Ad Extensions
extensions play a vital role in improving your click-through rates (CTRs),
thereby, decreasing CPCs.
Various ad extensions can be used in order to make
your ads more relevant and compelling to your audience to increase the CTRs.
Tip 9 : Revisit Your Entire
Google AdWords Campaign Process
none of the above tips are working then it is best to revisit your car
dealership AdWords campaigns starting from ad copy, landing pages, lead capture, and conversion process.
more tips on how to compete when your AdWords CPC is high, Click Here