20 August 2018
drop in your car dealer website traffic will definitely trigger panic. The good
news is, your auto dealership can still recover lost traffic if you act in a timely
are some things to check if you see a sudden drop in your car dealer
01. Critical Changes to Your
Car Dealer Website
you have made any recent changes on your auto dealer website in order to address design,
content, or crawlability issues, then you may see a drop in the website
back these changes should result in better website visibility.
02. Google Algorithm Updates
keeps updating their algorithm to deliver better search results. It is quite
possible that the recent change in your auto dealer website traffic may be
triggered by an algorithm change.
that case, recovery may not be easy, but there is no need to panic.. You need
to audit your website and look for the issues which made Google drop your
search rankings. An immediate SEO audit is highly recommended.
03. Search for Google Penalty
Google observes any unethical Black Hat practices on your auto dealer website,
then it can penalize your website, and it may prevent your website from
appearing on search engine results pages (SERPs).
need to roll-back all Black Hat practices and then advice Google for a
04. Recheck Your Car Dealer
Website Content Quality
quality is one of the factors that can result in a sudden drop in your website
updates recognize low-quality content with increasing sophistication, and will
drop low-quality content from top search results.
05. Look for Missing
there are chances of losing high-quality back- links, which greatly contributes
to the loss of website traffic.
loss of inbound links tells Google that your site has eroded its authority. The way out is to get more high-quality inbound links.
06. Check for Site Migration
is pretty obvious that right after the site migration process, there usually is
a sudden drop in web traffic, but it should recover within a reasonable time-frame.
not, you need to check for any critical or permanent website change that has triggered
the loss of traffic.
07. Missing out on
website is one of the Google ranking factors.
prevent your car dealer website from a drop in traffic, it is advisable to make
your website responsive.
08. Monitor Your Competitors
obvious reason for a sudden loss of website traffic may be the increasing popularity of your
competitor’s website traffic.
for resent changes on your competitor websites.
09. SEM Traffic Brings Down
ads appear at the top of organic searches. If your likely visitors find their
solutions right at the top of the SERPs then there is no need for them to
scroll down to view organic search results, and this will sometimes result in
loss of organic traffic.
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