31 August 2018
time, money, and effort into bringing more traffic to your auto dealer website. After all these efforts, do you feel that it hasn’t resulted in as many conversions as you would have liked?
alone in this case, since surveys show that over 90% of the traffic that arrives
on a car dealer website have no intention whatsoever of making a purchase at
Most of these
individuals are interested in obtaining information and weighing alternatives in order to arrive at a decision. In ordinary
circumstances, most end up bouncing off your website without converting or taking
any other desired action.
What is Decision Fatigue?
no online shopper is immune to decision fatigue. Human beings consciously and
subconsciously take hundreds of decisions before even stepping out of their
homes in the morning, and as a result, they automatically begin looking for
shortcuts in different decision processes, mainly to avoid being overcome with
mental fatigue. This leads to people either taking decisions on impulse, or
avoiding making decisions altogether. The latter is especially true when it
comes to financially heavy purchases such as cars or vehicle accessories.
there are ways to use decision fatigue to your advantage and get more website
visitors to convert. For instance, use Dynamic Visitor Promotions (DVPs) that
are exit-intent or time-based to display the right messages at just the right time.
Dynamic Visitor Promotions (DVPs)
pointed out earlier, decision fatigue can cause an individual to either not
take a decision at all or make a decision impulsively. Once a visitor has been on your auto dealer website for a
certain length of time and they’re getting ready to leave, you can show them a
promotional message. At that point, due to decision fatigue, there is a far greater chance that they may act impulsively and convert.
When prospects see a strategically timed ad, they will be
more open to communicating with your dealership and more likely to convert by
filling out a short survey, subscribing to your emails, and so on.
As long as you keep the message and its CTA brief and
straightforward, a section of prospective shoppers are likely to convert
For more information on how to use decision fatigue to your
advantage and to know how izmo can help improve your promotions, Contact