17 August 2018
We are all surrounded by data. New
technological advances mean that customers are having better experiences online
than ever before, with websites and apps that respond to their needs.
With data analytics, auto dealerships can even provide fully
personalized offers to each potential car buyer, so that it actually helps
people get what they want easily. And as we all know, better and
more intelligent engagement with online shoppers directly means that you gain
leads more easily, win stronger loyalty, and eventually, achieve more sales.
In this article, we will show you a few ways in which your auto
dealership stands to gain a lot through data analytics.
Data integration has a lot of practical uses as well. It means
that if a customer converts on a special promotion for a vehicle and then
begins valuing their trade, they don’t have to input their information again,
as it will have already been saved.
This way, the car buying
process feels natural and hassle-free. It becomes just an online extension of the
actual conversation that takes place on the showroom floor where a
customer certainly wouldn’t be asked to provide the same basic information several
After the first touch-point, such as the vehicle sales
offer, the usual case is that the interaction with the customer
would have paused. Now, the conversation and engagement continues, by providing
opportunities to value their trade-in car on the spot, to book a test drive, to
work out the basics of available financing options, to get directions to your
dealership, and basically all the required steps a car buyer might take after
expressing interest in a sale.
The modern auto business is a customer driven
establishment, and their websites must be a reflection of the same. This is not
just because the data-enhanced site uses customer behavior to offer relevant
assistance, but also due to the fact that data analytics manages
to anticipate what the online shopper is most likely to do at any given stage
of the purchasing process.
For more information on how data improves auto business
sales performance, Contact Us