01 October 2018
rank is the position of your paid ad in a Google search results page. The ad
position plays a vital role in higher Click-through Rates (CTR), in turn
leading to better conversions too.
are a few important factors that affect the ad rank of your car dealer ads. It
includes bid amount, quality of the advert, device, time, etc. of the ad, and last
but not the least, ad relevancy.
01. Relevancy of Ad
If your ads are to get a good ad rank, then it
is vital to focus on the relevancy of ads. Ad extensions play an important role in increasing the relevancy of your ad with
your car dealership.
These extensions also increase your click-through rates
02. Improve Your Ad’s Quality
score is Google’s rating of your ad and it depends on the relevancy and quality of your
pay per click (PPC) ads and keywords.
If your ad has a higher quality score, the bid amount goes down, and the ad rank increases.
03. Create Unique Landing
soon as your prospects click on your ad, they need to be redirected to a
landing page which should be relevant to the ad. If they click on the ad
looking for something and it leads to a generic page, then the ad is not likely
to fetch you quality leads.
page should have a clear and more elaborate message that matches the ad. If the
messages match then you can expect more than 150 percent improvement in conversions, and it boosts your ad rank as well.
04. Try Ads Using Features
automotive ad position can be improved if the ad text contains a few features
and benefits of your offering. These keywords showcases unique selling points, compelling
visitors to click on the ad, which in turn increases your CTR and improves the
ad rank and position.
05. Increase Your Automotive
your car dealership has enough budget for paid ads, then bidding more will also
improve the ad rank of your ads. Bidding more is the quickest way to improve ad
rank and get to the prime position where the CTR will go up drastically.
you have a limited budget then you should be bidding more only on high-value keywords,
which will also improve your conversion rates.
more information on proven ways to improve your car dealership’s ad rank, Contact