28 August 2017
sell their cars to customers mostly within 30 miles of their showroom, and
that’s why local SEO matters more than ever.
Here are a few
local SEO tips that will help your car dealership immensely.
Tip 1: Your Automotive Website Matters
Make a great first
impression by having an interesting and search-optimized
auto dealer website that makes sense and connects culturally to your
locale. The website should contain relevant local keywords in the meta title,
meta descriptions, heading tags, and image tags. Also, be sure to include your
address and phone number on all your webpages.
Tip 2: Provide Useful Local Content
Relevant and fresh
local content boost your website ranking on search engines like Google, Yahoo,
Bing, etc. Fresh content shouldn’t only mean updating your inventory or monthly
offers. It should contain valuable and interesting content that includes car blogs,
news, model launches and general local content like charity opportunities and
images and videos of the cars available in your dealership drive huge local
Tip 3: Maintain Your Google My Business listing
Take advantage of
Google My Business with the right information about your business for improved
online traffic. As suggested earlier, addresses and phone numbers mentioned on Google
My Business and on other sites mentioning your car dealership should be the same
as the ones listed on your website.
from Google My Business will also improve your local SEO and website ranking on
Tip 4: Provide Clarity Using Schema
In the past,
present and future, Schema markup is and will continue to show good results in
boosting SEO. Schema helps site crawlers to understand your web content better,
thereby improving search ranking and leads to your car dealership.
Tip 5: Collect Local Links
For better search
ranking, inbound links from other authoritative and reputable sites are
necessary. To achieve this, you need to build and maintain good personal as
well as online relationships with your customers. You may join up with reputable
auto repair shops, provide business opportunities, and request for website
Tip 6: Request for Reviews
Get in touch with
your present loyal customers and request them for their positive feedback about
their purchasing experience at your dealership. If these are put up on your
website, Google My Business page, Yelp, reviews sites, etc., then your search
ranking will improve.
This, in turn, leads
to better visibility, more leads, and higher sales.
Tip 7: Website Analytics is Important
You should always keep
a track of your local SEO efforts through analytics. This helps your car
dealership in identifying what strategies are working better for boosting your
local SEO. Track your analytics once in three days and customize your marketing
campaigns accordingly to be visible at the top of the search results.
For more tips on
local automotive SEO, Contact Us