31 August 2017
industry is witnessing a dynamic transformation in recent years due to ever-changing
marketing trends. Going forward, it will be a necessity for auto dealers to adapt
to these trends for better marketing and sales.
Here are a few important
current automotive marketing trends.
01. Better Customer
Experience & Personalization
It is said that
"Customer is King” and it is absolutely true for all businesses. Nearly all
companies which have adopted a customer-centric approach while running their business
have hit the jackpot. Auto dealerships are widely adopting automation tools to
personalize and automate communications. Data of potential customers for
communication should be kept ready with your dealership. This includes contact
details, purchase history, vehicle interests, personal and family details, etc.
The best way to
drive customers towards your dealership is by providing personalized content. For
instance, emails, SMS, blogs etc, can be personalized and used as a marketing
strategy. This helps in moving them into your marketing funnel, which results
in better conversion of leads.
A better customer
experience can also be provided by adopting artificial intelligence (AI). This
is more streamlined and everything needed is readily available on the cloud,
which can be easily accessed from almost anywhere. In the automotive industry,
self-driven technology is gaining popularity.
(VR) is another technology that gives an engaging customer experience. Internet
of Things (IOT) is also an emerging sector with cars having smart sensors,
embedded connectivity applications, and much more.
Marketing is Key
Videos are the most
effective way to keep your audience engaged and entertained. Nowadays, auto
dealers are strategically creating video ads to capture customers’ attention. Dealer
websites with videos have double the chances of driving more customers.
It is also proven
that auto dealers with video marketing strategy have performed better and
increased their brand recognition noticeably.
Mobile marketing is
rapidly increasing due to intense use of smartphones. Google has responded to
this trend and helped auto dealers display their inventory on mobile devices. Automotive
ads can also be created which shows:
- Exterior and
interior of the car
- Details of
vehicle features and performance
- Link to
dealer website and more
05. Don’t Forget
Social Media Marketing
advertising can be done better using social media platforms. This trend is also
on a rise in the automotive industry and it is predicted to be quite impactful.
Social media can be used for sales, building brand recognition, customer engagement
and customer retention.
media, potential customers are always discussing and deciding on their vehicle
purchases. Auto dealers can leverage this opportunity to introduce their
dealerships to them.
For more insights
on the most important automotive trends, Contact Us.