29 August 2017
The present and future of marketing is online
marketing, and it’s on full throttle in the automotive industry. How will you,
as an auto dealership owner, do it effectively? Creativity and innovation are
certainly required, to draw prospective customers into your car showroom.
Here are a few tips that might be of help.
01. Fill the Gap through Social
Media and Live Chat
Posting ads alone is painfully insufficient to
market your dealership successfully. Being there to allay your customers’
apprehensions and to answer questions is a very necessary part of new-age
Fill in those disconnects by responding through
social media channels and live chats. This will help your prospects take
decisions on their purchases and, in turn, boost your sales numbers.
During conversations, plan new ways to drive customers
towards your auto dealership. Be open to suggestions and requests from your prospects,
02. Create Engaging Videos
Car videos as so hot that just mentioning
"video” in the email subject line can increase your open rates by as much as 20
percent! Videos have always been the most engaging marketing tool in the auto
retail industry, influencing prospective buyers more than either TV or newspapers.
Make interesting dealer videos and put them up on
your website and social media platforms. Create them out of test drives, car
care and DIY tips, customer reviews, and more.
Never miss a video opportunity. If you do, you
will be leaving cash on the table.
03. Add Interactive Events
Build more engagement through event marketing - loyalty
programs, community events, and more. Learn about the challenges your prospective
customers face and provide solutions.
Your prospects usually recognize and appreciate
your efforts, and over time you will see more footfalls to your dealership.
04. Take Risks
As the adage goes, you can’t get bigger rewards
without a little risk. Don’t stick to the
same old marketing channels and messaging every single day. Be dynamic, take
some risks, and step up to what’s new. For instance, marketing to millennials. But,
take some time to research it, plan a strategy, and invest in it.
Taking risks doesn’t mean that auto dealers like
you should take hasty decisions. Test the waters carefully before you jump in.
05. Customize Your Offers
It is essential to understand what offers work
well for particular platforms, including social media, website, radio, TV, etc.
Customize your offers to those platforms to improve your returns on investment
To understand your ROI better, ramp up your
sales tracking system and invest in campaigns that work better for your auto
06. Blogs Always Work!
Prospective car buyers always have a lot of
questions before, during, and after their car purchase. Next to video, blogs
are almost always the best choice to answer these questions.
Blogs with interesting content and fun facts are
guaranteed to drive more traffic to your auto dealer website. If your blogs are
well written with appropriate and search-optimized keywords, they are sure to
bring your website ranking up as well.
For more creative marketing tips for your auto