30 August 2017
In today’s competitive
world, data-driven analysis must be your foundation to decide if your auto
dealer website is performing as it should. Just the design, color, and looks
alone are not sufficient to measure a website’s success. You will have to make
use of the data available to you, to get an accurate picture.
To begin with,
Google Analytics is your best friend in this department. It is simple,
powerful, and free.
Here are the five most
important metrics to check.
01. Are you
getting enough Website Traffic?
A gradual but
steady increase in your website traffic is a great indicator of website success.
As you know, you can increase your website traffic both by organic and paid
If you are not
getting enough traffic to generate sufficient leads to keep your sales pipeline
humming, then your website is definitely underperforming. The goal of your car
dealer website optimization is to see this traffic increase over time.
02. Check Your
result pages (SERP) ranking clearly determines where exactly your auto dealer website
ranks on Google and other search engines. If your website appears on Google’s
first page for popular searches related to your dealership, then it means that you
are moving towards success.
The aim is to reach
one of the top positions on Google search, preferably in the snippet form. This
can be achieved by auditing and improving your search engine optimization (SEO)
03. Are your visitors
spending enough time on your website?
Is your website
narrative engaging enough to capture the attention of your audience? "The more
the engaging factors, the more the time spent onsite.” Design your homepage in
such a way that visitors stay with it for some time. From the homepage, you should
redirect them to other internal pages, which automatically increases the
Analytics to take a look at the session duration on your auto dealer website.
If it is too short, then it’s time to seriously revamp your website content. Try
not to disappoint your visitors, to avoid high bounce rates.
04. Are you
getting enough returning visitors?
An increasing count
of returning visitors points to an interesting and engaging website. Include educative
content on your website that makes your audience revisit for more information. Update your website at regular intervals, so
that your audience know when to expect fresh information.
can also be measured using Google Analytics.
Revisits can be
determined by checking the percentage of new sessions and subtracting it from the
absolute volume of sessions received from direct traffic.
05. Social Media
plays an important part, too
valuable, and educative content on your website should also be posted on your social
media platforms. This, in turn, drives traffic to your website. This is all the
more important because on social media, people tend to share interesting content
that they read.
Metrics that help
in determining social shares like BuzzSumo can enable you to compile data that
lets you analyze the website success rate with social platforms.
interesting metrics to analyze the success of your auto dealer website, Click Here.