11 December 2017
our previous articles, you are already aware of the on-page, off-page, and local search engine
optimization (local SEO) tips for your auto dealership. Now, let’s think ahead of time to discern
the SEO trends that will keep your auto dealer marketing game running in 2018.
are the top seven SEO trends for your car dealership in 2018.
Auto Dealer SEO Trend 1:
Importance of SERP Features
Search Engine Results Page (SERP) features like local packs, featured snippets, etc.
are stealing the viewers' attention from organic listings. With these changes,
it’s critical to track your search rankings and monitor your targeted keywords for
are tools like Rank Tracker that can track Google SERP features and organic
results as well.
Auto Dealer SEO Trend 2: Keep
an Eye on Structured Data
data (HTML formatting) decides how your content is interpreted and displayed by
search engines in the SERPs. This will help in enhancing search listings
through rich snippets, increasing your click-through rates (CTR), and in
turn, leading to increased search rankings.
Auto Dealer SEO Trend 3: Website
Lightning fast website
speeds lead to better ranking as well as a better user experience (UX). This will, in turn, boost your search ranking. It is advisable to tune your auto dealer website
loading time to within 3 seconds, which will bring down bounce rates.
Auto Dealer SEO Trend 4: Watch
out for Content Relevance
content on your auto dealer website should be relevant to the industry and the
products/services you sell. One of the ways Google analyses your content quality
is by Latent Semantic Indexing. Google compares billions of pages related to
your niche, the terms used, and comes to a conclusion about the quality of your
Auto Dealer SEO Trend 5: Have
a Mobile-optimized Car Dealer Website
The trend towards mobile-friendly
websites will continue in 2018 as well.
This will be one of the critical website factors for better Google ranking.
dealer website isn’t optimized for mobiles yet, then the time to switch is now.
Auto Dealer SEO Trend 6: Optimize
Also for Voice Search
states that more than 40 percent of adults and 55 percent of teens are now opting for everyday voice searches. The shift to mobiles has led to
increased voice searches as well.
As web visitors switch to voice searches, their keywords are also becoming more conversational. Keep an eye on it to improve your search rankings.
Auto Dealer SEO Trend 7: Building
Quality backlinks have been one of the prominent search ranking factors and it will continue to be in future too.
One quality link is better than a lot of poor links. Along with
these quality links, linkless mentions are also becoming a part of off-page
engines are easily capturing and associating mentions with your brand, to gauge your brand authority.To
know more about car dealer SEO trends that improve your website ranking in 2018, Click Here.