29 November 2017
our previous article, you are already equipped with a few effective tips to
boost your car dealership website
traffic using Instagram. Now, let’s take a look at Instagram Ads and tips
to optimize them for improving your marketing strategies.
are six kinds of Instagram Ads – four Feed ads and two Stories ads.
Instagram Feed Ads
single image can be included with a caption limit of 300 characters (Recommended
- 125 characters).
single video or GIF can be included with the same limit of 300 characters.
Ads: Two or
more images or videos can be included with the same limit of 300 characters.
Ads: Up to
10 images can be included with music and with the same limit of 300 characters.
These ads are basically video ads.
Instagram Stories Ads
Image: Up to
six ads with single image each can be included. At the bottom of the image you
will find a "Sponsored” tag.
Video: A 15
seconds long video or GIF can be included.
Things to do to Customize Your
your Instagram Ads will help you stick
to your budget and drive more auto dealer website traffic.
Instagram Ad Tip 1: Set Your Audience
an ad to be successful, targeting the right audience is important. Set the Instagram
audience target based on location, gender, age, interests, behavior, etc. Also,
you can target visitors who have interacted with your content and Lookalike
Instagram Ad Tip 2: Name Your Instagram Ad
you are running a huge number of Instagram Ad campaigns, it is smart to stick
to a naming convention.
may not do anything to your budget but will save time for your future
Instagram Ad Tip 3: Select Your Ad Placements
can choose to run Instagram feed ads and stories ads or both on Facebook and
Instagram at the same time.
can be done along with advanced options while setting up of your Instagram ads.
Instagram Ad Tip 4: Define Your Budget & Schedule
have to select the spending limit and the duration of your Instagram ads based
on your budget. Choose from the options of daily budget and lifetime budget
depending on your ad needs.
you are about to run your first ad campaign, then it’s advisable to go with the
recommendations provided by Facebook.
Instagram Ads Tip 5: Get in Touch with Instagram Influencers
lower your Instagram ad costs, try to find Instagram Influencers in your niche.
Later, tag them in your post, reach out to them, and request them to promote
can use tools like Ninja Outreach to find these influencers.For
more information on Instagram Ads and their role in boosting your car sales, Contact Us.