08 December 2017
since the last decade, content virtually rules the automotive marketing industry.
Millions of articles are being churned out every month by OEMs, dealers, after
market players, and more.
While content marketing remains the #1 choice of
digital marketers to this day, many dealers do report indifferent results with
are 9 reasons why.
Reason 1: The Headlines and Copy are Boring
all you have is under 5 seconds.
As soon as visitors look at your content
title, they should connect with it and feel compelled to read on. If this initial connection fails, then your content piece is most likely a dud, and your auto
dealer website bounce rate will naturally increase.
creating boring content and start out with engaging content.
Reason 2: Content is not to
your audience’s taste
ever insult your audience with your content. Rather, it should be educative,
informative, engaging, or even positively challenging, and should solve at
least one key concern.
Before posting your auto dealer content, do your
research, take time to reflect, and then publish.
Reason 3: Content is Only
About Your Car Dealership
your audience turns their back on you, shift the content from ‘you-centric’ to
‘customer-centric’. Talk from the vantage
point of their priorities and concerns.
will help you to see, address, and resolve issues that are holding them up and move
them further down the sales funnel.
Reason 4: Content Focuses on
a Particular Audience
dealerships sell about 80% of their vehicles to 2 or 3 types of customers. Your
content should address all of your audience types, rather than playing on
a generic audience.
always advisable to plan different buyer personas, which can help in the creation
of unique content for each group. This will increase your reach, and when the
cascading effect kicks in, your car sales.
Reason 5: Content Offers a Poor
search engines are smarter and it’s hard to fool them by just dumping keywords
into your content. Content with good user experiences excel and rank better,
even on search engines. That’s why it is important to make it fun to read as
your readers first. If you do, then even the search engines will help you.
Reason 6: Content Can’t be
content you publish must be easily sharable by your readers on social media.
social media and share buttons at the right places in your content, ideally at
the top, bottom, or middle of the content.
Reason 7: Content Isn’t
restrict yourself from promoting your content just once. For more impact, share
it on different platforms. Also try different lead-ins while sharing.
can also send your best content to automotive industry influencers and
friends through email.
Reason 8: Content is Salesy
are already aware of including a relevant call-to-action at the end of the content,
which helps to move your audience to the next level. However, your entire article
need not be too salesy or extremely promotional.
will annoy your readers and they will walk towards your competitors. Better
Reason 9: Content is Completely
one likes to read huge amounts of text. It is best to create well-connected content
snippets with sub-headings, bullet points, images, infographics, graphs, etc.
will keep your audience engaged and more of them will complete your entire article.To
know more about successful content marketing, Click Here.