07 December 2017
ads are not only about the right marketing messages, but also about creating the campaign in the right way. If you are complaining that PPC isn’t working for your dealership,
then there is definitely the possibility of issues with your ads - the
copy, set-up, or management.
are some common PPC ad mistakes.
PPC Ad Mistake 1: Not
Adopting Trending Ad Features
Advertising is more than search and display these days, and there are new features that can target specific audience segments.
AdWords Call Only ads, Instagram Stories ads,
Facebook Lead Capture ads, etc. are some of these unique and trending ad formats. Adopting
these to your unique dealer marketing environment will bring you more quality leads.
PPC Ad Mistake 2: Not Focusing
on the Intent Signals
is important to design your PPC ads based on the prospects’ intent, which changes
when they move up or down the sales funnel. You will be losing out on
quality leads if you choose to go with a "one size fits all” approach.
improve immediate sales, it is advisable to target people who are at the bottom of the
PPC Ad Mistake 3: Not Advertising for Every Device
is talking about ‘Mobile first’ but it is also essential for your ad campaigns and landing pages to
display optimally on every device. Otherwise, you will lose the leads from desktops, laptops, and tabs.
PPC Ad Mistake 4: Not
Optimizing Your Ads
of the reasons for losing quality leads is forgetting to align the elements of
your ads well, from audience targeting to the landing page or ad content.
Optimization of your ads for maximum impact is a must-have if you want to squeeze every possible lead out of your ad campaign.
PPC Ad Mistake 5: Not
Monitoring Your Campaigns Properly
Your PPC ad campaigns should never be in a "Fire and Forget" mode. They should be
closely monitored, and A/B testing is highly recommended for better leads.
parameters like budget, bid, ad content, and schedule of the ads can and should be experimented
PPC Ad Mistake 6: Not
Bidding for Your Own Branded Keywords
common PPC Ad mistake is not bidding on your own branded keywords. If you are
not using them as keywords, then you will be providing an opening to your
competitors, who will make use of your brand and steal your audience.
PPC Ad Mistake 7: Not Optimizing
Ads for ROI
ultimate goal of these PPC ads must be improved sales and return on investment
(ROI), and not just driving traffic and generating quality leads. If this is
not taken care of, then the metrics shown on your PPC dashboard can be misleading.For
more PPC Ads mistakes that prevent your car dealer website from garnering quality leads, Contact