14 September 2017
Up to 94 percent of
your prospective customers access email, Facebook, Instagram, and Twitter on
their mobile devices. It’s high time to adopt a mobile-first approach to
marketing, if you aren’t already doing so.
With more than 650
million active Facebook users on mobiles, Facebook Ads are a sure-fire way to
connect with prospects. But how can Facebook Ads be made mobile-friendly?
Here are a few
simple yet effective tips.
Tip 1: Serve the Right FB mode to Your Audience
There are many options
on Facebook for displaying your ads, including mobiles only, desktops only, and
mobiles and desktops. You can choose ‘mobile-only’ ads for sponsored ads alone,
which gets displayed exclusively on your followers’ mobile newsfeed.
If you are not sure
which option works the best, then try A/B testing and check which one works
Tip 2: Fire up Mobile-friendly Promotions
If you choose to
promote your Facebook page using email, it’s a good idea to create mobile
The subject line will
have to be short and catchy. Add a direct call-to-action button, since mobile
users tend to get distracted quickly. If needed, you can include offers that
are only for mobile users.
Tip 3: Get Mobile-Compatible Facebook Apps
One of the best ways
to attract more consumers is by conducting contests. If you are using a
third-party website to host contests, make sure that it is mobile-friendly as
well. Smart URLs help in running the Facebook app both on desktops and mobiles
You can also use mobile-scannable
QR codes during offline and online promotions that can be scanned on mobiles. This
will redirect your customers to your auto dealership’s Facebook page. Let them
know that you are providing offers and coupons when they visit your page.
Tip 4: Reboot Your Creativity
Your Facebook Ads will
appear with other newsfeeds and organic content. Always make your ads stand out
with bold, and exciting imagery, and textual content to match.
If your Facebook
Ads are driving traffic to your auto dealer website, then a responsive car
dealer website is highly recommended.
Tip 5: Test Everything
mobile-friendly Facebook Ads are important, testing them is equally crucial. The
reason for thorough testing is the inconsistency of Facebook’s mobile
experience. The best solution for this is to test the ads on a few different
You need to test
to reach the call-to-action button, etc.
information on creating mobile-friendly Facebook Ads, Click Here