11 September 2017
If you are running a highly competitive business like a car
dealership, then it is important to know what your competitors are doing. Competitive
research plays a major role in planning your marketing strategies. Luckily,
there are a few tools to keep an eye on your competitors’ SEO, blogs, social
media, and PPC ads.
Read on to know some of these tools that come in handy for your
Majestic is one of the tools that provide a competitor’s SEO overview.
This tool can find out the backlinks for individual content pieces. Data regarding
links from other websites and unique domain linking to the site are readily available.
A subscription is needed for more details like referring domains and
unique class-C subnets,.
You can use SEMrush to measure various SEO aspects of your
competitors. Data related to the following are available for free:
- Organic search
- Paid search
- Display ads
- Organic keywords
- Main organic competitors
- Search traffic
Arehfs is a useful SEO tool, specifically when it comes to knowing
your competition better. This tool helps in:
- Analyzing backlinks
- Learning about Domain Authority
- Information on referring and new-referring domains
- Arehfs is a paid tool but you can avail a free trial.
planner is an all-purpose beginners’ tool for keyword research. Using this
tool, you can get information on:
- Keyword ideas and suggestions
- Average traffic of the keywords
- Keyword ad group ideas
Along with keywords, you can avail information on average monthly
searches, competition level, and suggested bids.
Social media analysis of your competition can be performed efficiently
by using Hootsuite. With this tool, you can monitor more than 35 social media
platforms. The specific keywords andhashtags used by your competitors
are easy to track with Hootsuite.
Social Mention is also used to monitor social media activity, among
other things. It is a simple and useful tool that can track brand mentions.
A search with this tool tells you about the strength, sentiment,
passion, and reach of the competitor’s domain. Learn what audiences are talking
about your competitors and decide on a unique strategy that your competition isn’t
Simply Measured is a premium tool that monitors several channels. Some
of them being:
- The top content of competitors’ brands
- The performance of various accounts
- The analysis of particular audience’s engagement
- The best performance metrics of various profiles
With iSpionage, you can peek into the paid campaigns of your
You can get information such as:
- Keywords that are bringing profit to your competitors
- The amount of money spent on PPC ads by your competitors
- Ad copies and keywords related to ads
After finding out the best performing ads of your competitors, take a
look at the creative ideas used that will help in designing your paid ads.
BuzzSumo provides information on the blogs that are working best for
your competitors. You can also get ideas for creating your blog. There is a
limited free trial and you can analyze backlinks to the blog and the audience
who shared it on major social media
platforms such as Facebook, LinkedIn, Twitter, and Pinterest.
For more tips on how to analyze your competition, Contact Us