13 September 2017
With more than 100
hours of video being uploaded every single minute, YouTube is a powerful social
media video platform that can be a great source of traffic for your car dealer
website – provided you understand YouTube search engine optimization (SEO)
Here are 7 YouTube
SEO tips that can help your car dealership videos rank higher, drive more
traffic to your auto dealer website, and sell more cars.
01. Longer the
Video, Higher the SEO Ranking
On YouTube, videos that
appear on the first page have an average length of 15 minutes. If the viewers watch
a particular video for a longer amount of time, then its ranking also goes up.
If the video shows
more details and information about the product, it will result in higher ranking.
02: Video Comments Matter
If a particular YouTube
video receives more comments than others, then it indicates that that specific
video is more engaging. User engagement is one of the most important YouTube
SEO ranking factors.
Here is a clever
tip to increase your YouTube video comments. Ask questions to your viewers in
the video, and direct them to post answers in the comments section.
03: Video Shares are Noteworthy
comments, video shares also indicate greater user engagement.
YouTube shares are
independent of Google algorithms. YouTube shares, users who share the video and
the locations where they share are tracked separately.
More shares boosts
the video’s ranking as well.
04: More the Video View Count, Higher the
views were the most important factor when it comes to higher rankings. But now,
it has changed to the engagement and audience retention. Nevertheless, video
views still have a significant role to play in YouTube SEO. The reason being
that without video views, the previously mentioned factors can’t be evaluated
05. Video Likes = Video Ranking
On any social media
platform, more likes mean more engagement. The catch is, you get more likes only
if there are more views. As we discussed earlier, more views are directly
related to higher video ranking. High-quality and engaging videos usually deliver
06. High-definition Video on First Page of
videos are more likely to appear on the first page of YouTube. The reason is that
YouTube prefers HD over standard definition (SD) videos, which are of poorer
Now that internet
bandwidths are steadily increasing, viewers also prefer to watch HD videos.
07. Keyword-optimized Titles are Less
have a significant role in SEO. However, with respect to YouTube video titles,
it is less significant than the other previously mentioned factors. More
importantly, ensure your videos are:
- Can retain
There are many
instances where even keyword synonyms would do the job and result in higher
rankings of videos. With the use of targeted keywords, you can rank for specific
terms and drive traffic to your auto dealership website.
For more YouTube
SEO tips to sell more cars, Click Here