22 September 2017
are 18 Digital marketing basics which need your immediate attention.
the number of your mobile users skyrocketing, it’s imperative to make your car
dealer website mobile-friendly and responsive – you would be losing a lot of
opportunities if you don’t take immediate action.
and use appropriate keywords in your website’s title tags, meta tags,
description, alt text, and more. These will positively impact your search
engine optimization (SEO) ranking.
marketing always delivers great results. So, go on and add at least 500 words
of relevant content to all of your website pages. This will boost your SEO
ranking, leading to increased customers.
your auto dealer website for local prospects, with geo-targeted keywords. Keeping
your local address and contact information updated will help you drive traffic
from your neighborhood.
Search Engine Optimization Tips
regularly and include a share button that visitors can use to share your blog
post on their social media platforms. Social sharing helps to improve your
search engine ranking.
your blogs: Repurpose
your blog posts into engaging Q&As and infographics, to generate additional
views and shares.
your business listing pages: Include
your dealerships’ name, address, location, contact details, and opening hours
on your business listing pages like Google+ local page, Yelp, etc. for better
positive reviews from customers and publish these reviews on your website. This will help in higher ranking as
well as more showroom visits.
Alt Text: Use
targeted keywords in your image name, alt text, or caption that will boost the
SEO of your images.
Social Media Tips
make mistakes: ‘Think
before you act’ - always thoroughly review your posts before publishing them.
media policy: Implement
a social media policy that will prevent your employees from sharing
for the origin of trending hashtags before you use them in your posts as they
can also bring down your SEO ranking.
up Google alerts to include alerts that mention your brand in comments and
messages. This way you can respond immediately to conversations that affect
Search Advertising Tips
sure that the URL in your search ad is related to your car dealership brand,
product, or service.
targeted keywords in your ads’ headline and description
16. Call-to-action:Have an
effective call-to-action that persuades your customers to take immediate
action. Also, include tracking number system for click-to-call action.
wasting your character count by using your car dealership’s name in the ad text,
since it would already be present in the URL.
18. Abbreviations: Don’t use uncommon
abbreviations in your ads
more digital marketing insights for your car dealership, Click Here