What are Long-tail Keywords and Why are They Important in SEO?

26 July 2017

 

It is a well-known fact that keywords play a major role in boosting your search engine optimization (SEO). But are you aware of the importance of using long-tail keywords? Here’s an article on long-tail keywords and its importance in SEO.

What are Long-tail Keywords?

Long-tail keywords are well-targeted search phrases that have high searcher intent. These keywords have low competition and search volume but higher conversion rates. Long-tail keywords send out the right message that fulfills customers’ needs. 

The actual length of the long-tail keywords depends on the search volume and specificity, and not on the number of words.

How Do You Find Relevant Long-tail Keywords?

Here are certain ways to populate relevant long-tail keywords:

  • Use tools: Certain tools like Soovle.com, UberSuggest, etc. pick suggestions provided by Wikipedia, Amazon, Ask.com, Google Suggest, Q&A based platforms, and YouTube. 
  • Manual search: Type in your seed keyword on Google Search, list the auto suggestions appearing at the bottom of the page, and promote the relevant keyword.
  • Make use of forums and boards: Various forums and boards are available for each niche where you can search for the most-used keywords.
    For example: On Google, enter ‘keyword + forum’ or ‘keyword + board’ or ‘keyword + discussions’

Long-tail keywords are designed particularly for your business and niche, which is the reason for the low search volume. It’s not only a particular keyword that will rank, but also its slightly related variations as well. So, pen down all the variations and use them in your website content.

Also, pay attention to link building activities and on-page SEO. These will directly target your website, and bring in more traffic, higher conversions, and generally improve your SEO.

How to boost your SEO with long-tail keywords?

Building content around long-tail keywords is the best way to boost your SEO. 

The content should be in-depth on a particular topic, which provides liberty to introduce various keywords. Also introduce subtopics as they will provide opportunities to use more keywords. 

Follow these and see the increase in organic traffic to your website leading to higher ranking and boosting of your SEO. 

Where can you introduce the keywords in your content? 

Keywords should be included in:

  • Headlines
  • Subtitles
  • Introduction section
  • Body of the article relevant to the readers

After creating the article, post it on online platforms, and promote it to attract more readers, in turn boosting the SEO of your website.

For more information on long-tail keywords, Contact Us.

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