21 July 2017
Literally hundreds of your local prospects are on social media, and so must be your car dealership, if you are not to miss out on potential customers every single day.
Social media marketing is on a rise as it lets you connect with the potential clients, share your content, start new conversations, and drive sales. It helps your prospects connect with happy customers they know and trust.
How exactly is social media involved in marketing? Read on.
Tip 1: Social Media to Target Customers
Around 84% of the consumers are on Facebook. If your Facebook page is yet to get local traction, you can still reach your targeted audience with Facebook Ads. Facebook ads can be targeted by selecting interest in specific vehicle types, geographic location, demographics, etc. The click-through rates (CTR) of Facebook auto ads are twice that of other ads.
Also, Analytics helps you in understanding the behavior of customers in your particular niche. This helps in better optimization of your Facebook ads.
Tip 2: Social Media to Drive Sales
Twitter is known for its speed of broadcasting information. Make use of it, using keyword targeting to drive sales.
You can target and advertise exactly to those consumers who intend to buy your product. The mentions (@) and hashtags (#) on Twitter can help you reach your target audience.
Around 300,000 tweets related to shopping or owning a car are posted daily on Twitter. That should give you an idea about the number of potential customers available on Twitter.
Tip 3: Social Media to Tell Your Story
Social media is all about human connections. Simply posting long content and ads do not help much. Storytelling is the new key to attract more people and build brand loyalty. Facebook, Twitter and Instagram are the best social media platforms for your storytelling.
Social media is a two-way channel and interactive content plays a major role in gaining trust. Why not post a video involving your staff or happy customers? It would take your business to an all new level.
Tip 4: Social Media to Influence Your Audience
One of the best ways of influencing your audience is with YouTube videos. Along with videos, optimize each and every description as well for higher brand visibility. Starting from videos by car fans to reviewers to buyers and car dealerships, YouTube has more than 43 billion car video views so far.
Design each video in such a way that either a unique aspect of the car is focused on, or a very attractive offer that goes with the car gets center stage. Also, respond to comments and talk to your viewers, even when you get negative comments.
Tip 5: Social Media to Market Your Car Dealership
Who doesn’t like some extra discounts? Everyone lights up when they chance upon attractive promotional offers on social media. Always remember to announce irresistible offers once in a while.
Another creative way to engage with customers on social media is by conducting contests and rewarding not only those who win, but the participants as well.
For more information on social media marketing for your car dealership, Contact Us.