03 July 2017
One of the very first steps that you need to
take when revamping your auto dealer website is to do an SEO audit.
dealers to nationwide dealer groups, search visibility is the top priority of
any organic online marketing effort. If your auto dealer website is not visible
to prospective customers on Google when they search for new or used cars,
service, F&I, accessories, trade-ins, and more, then it is practically dead.
Only an SEO website
audit can give you a full 360 degree view of your website status. Once this
evaluation is complete you will no longer be groping in the dark. With the
numbers to show you precisely where you are, you will be able to plan what
exactly needs to be done to improve your website performance and web marketing
Why Are Auto Dealer Website SEO Audits
are like full body scans – they pinpoint hidden vulnerabilities and lurking
dangers in your web marketing ecosystem. You can clearly see why your auto
dealer website is not performing as well as it should. You will also know what
is working well, and how you can improve in areas where you have hidden
information is essential when you work towards improving the overall state of
your website, which also happens to be your online marketing flagship.
Start From the Basics
It would be
unwise to assume that your marketing staff would have extensive knowledge and
experience in the field of search engine optimization.
reason, it may work better for you to sign up with a cost-effective web
marketing partner with an outstanding track record in your field – be it
auto dealerships, or nation-wide dealer groups.
Know What to Do
audit report will give you a clear picture of your auto dealer website’s
current state. This will enable you to chart out a roadmap and an action plan on
how to set about improving website’s SEO.
It’s All About the Traffic
Each auto dealer will have a unique marketing plan for their
dealership. If organic traffic is given prime importance, flag that in your web
audit report. Also, don’t forget the source section as it will give you
much-needed information about the sources of your website traffic. You will
also need to know which sections of your auto dealer website are the most
popular, and importantly, delivering the highest ROI.
With this knowledge, plan further steps to improve organic
traffic coming to your auto dealer website. The traffic coming in to the
website should deliver a healthy conversion rate, which is another key factor
that determines a website’s SEO performance.
Close Watch on Your Rivals
This holds true in virtually every aspect of business. A
rival auto dealer’s website may suddenly see a spurt in traffic, conversions,
or some other factors.
Analyze and try to figure out the reason why. While it’s true
that what works for one website need not necessarily work for another, you may
come across marketing tactics that may be worth emulating or improving.
This is unanimously agreed by online marketing professionals
as one of the most tedious processes in online maintenance, not to mention that
it consumes a good chunk of your marketing budget as well.
In addition to building new backlinks, keep an eye on your
older ones to ensure that they are still active and haven’t weakened or died. Toxic
backlinks carry a heavy penality and may even drag your auto dealer website
Page speed is another critical factor in deciding SEO rankings.
A website won’t rank high if its pages take forever to load,
it’s as simple as that. Bounce rates and the amount of time spent on a website
can be used as a guide to fine tune the site itself, so asking for this
information in an SEO audit report is certainly worthwhile.
To dispel any doubts and for more information on integrated online marketing for your auto dealership,Click Here.