How to Increase Organic Traffic to Your Car Dealer Website

11 July 2017


Organic Traffic is the best way to promote your car dealer website on search engines.
Improving your organic web traffic can be challenging, but at the end of the day it is the best web promotional investment you can make.

Here are the top 7 tips that can help to get you there. 

Tip 1: Adapt Search Engine Optimization (SEO) Best Practices

Search Engine Optimization (SEO) best practices are always the #1 priority when it comes to making your website visible on search engines and driving Organic Traffic to your website. If you have an izmocars website, relax and tick the box – your website is optimized for search engines before it was delivered to you.

Others need to check their SEO status as quickly as they can. For higher ranking, focus mainly on the keywords in the Titles, Meta Titles, Descriptions, etc. 

Ensure that your website is indexable and made easy for the Google bots to crawl. Check out this in-depth discussion on SEO

Tip 2: Post Regular & Engaging Content

Writing high-quality content with keywords alone does not suffice in bringing in Organic Traffic. Content have to be posted at regular intervals, so that search engines know your auto dealer website is being updated regularly.

Make your content engaging, to retain prospects on your website for a longer time.

Keywords are still key for higher website ranking. Create in-depth content to increase the density of your most valuable keywords. 

Finding these keywords is easy. Use the Google Keyword Tool. It will provide you with a range of keyword options for your content.

Tip 3: Fill the Gaps

It’s important to outdo your competitors by discovering and filling the search gaps in your auto dealer website. But how exactly is this done? Follow these steps.

  • Go through the top 10 results appearing for a particular keyword
  • Figure out outstanding content that you have missed out from each result
  • Update the content by filling in the gaps

Tip 4: Insert Internal Links & Encourage External links

One of the easiest ways of boosting Organic Traffic is by providing internal links to your previously crafted content. Anchor text helps in internal link building and is valuable for SEO as well.

Try to embed a small widget like the social media sharing link in your website, which increases backlinks. It’s a known fact that naturally earned backlinks improve Organic Traffic and SEO. 

Tip 5: Identify & Remove Bad Links

Over the years, backlinks have proved to be essential for higher ranking, but bad backlinks are a huge threat. So, audit the website frequently to find and eliminate bad links.

Various backlink analyzing tools like Monitor Backlinks SEO Tool can be used to analyze, remove, and disavow bad backlinks. 

You will have to tag the bad links, send a request to the webmasters, receive removed alerts, and submit a report to the Google Disavow Tool for the non-removable links. 

Tip 6: Social Media Recommendations and Email Promotions

Social media recommendations and email promotions are good ways to actively promote your car sales. What’s more, Google accepts them as good signals to rank your auto dealer website even higher, too.

Social recommendations add to the trust factor of your website as your customers, their families, and friends recommend your website. Ensure that you have more shareable social content that boosts organic Traffic and, in turn, website ranking.

For more information on how to increase Organic Traffic, Click Here.

Six out of ten prospective car buyers enter the market unsure of which car to but, says the Google micro moment study for automotive brands.
One of the very first steps that you need to take when revamping your auto dealer website is to do an SEO audit.
izmocars is the only automotive marketing company in the VR space who can equip OEMs and dealers out of the box with the power of virtual reality experiences.