03 July 2019
There’s no question that the vast majority of prospects who are in the market for buying or leasing a new vehicle are likely to be on social media.
Auto dealerships have realized how important it is for sales. As a result, they have all taken to social media platforms and channels to promote their vehicles and services.
However, there is still a lot of untapped potential in social media marketing, and we’ll share with you a few pointers that have the ability to help your car dealership in terms of social media engagement.
1. Speak With Pictures
You may have heard this a million times, but it is still surprising to know how many dealerships underestimate its importance.
Your prospects don’t have the patience or interest to read web pages that are heavy on text. Use high resolution images for every vehicle that you want to display on your car dealer website.
2. Don’t Stop With Images
While dealers are beginning to grasp the importance of images in social media marketing, your auto dealership can take another leap forward and leave the competition behind by adopting video and live videos.
Ever heard of CGI? CGI allows even more customer engagement, since your social media platforms can have more interactive items on it, such as animations.
Set yourself up with high quality, photo-realistic and dynamic looking images for the social media pages of your car dealer website.
3. Get Your Customers to Share
User generated content has been proven to be very effective in ramping up brand awareness, and this is definitely true for auto dealerships as well.
You can approach customers who have had good interactions with you to share their experiences with the car that they bought from your vehicle dealership. These can be in the form of short posts which you can back up with crisp images and share on your social media channels.
This builds a sense of community among your followers and makes them feel as if they are brand ambassadors of your dealership. As a result, customer loyalty rises and they are likely to not only do repeat business with you, but bring in new referrals as well.
For more interesting social media marketing ideas that can give your auto dealership a boost, Contact Us.