10 October 2019
With the whole world going digital, customers are doing most of their research online before deciding to buy anything, including cars.
Nearly all of them go online and then shortlist one or two dealerships. One of the biggest influences in making a customer select a dealership is the online reviews received by that dealer.
New customers and prospects trust those who already have had some experience with a particular dealership. It’s only logical that you, as an auto dealer, need to keep a very close eye on the reviews that are being posted about your car dealership on review sites.
1. Negative Reviews are Opportunities
Nobody likes a bad review, but the fact is that they provide your car dealer website with some of the best chances to redeem itself and create a good impression.
Usually, a displeased customers just want a resolution. Instead of giving scripted responses, hear them out and offer a convincing solution swiftly.
Give them the contact details of a person who can help. The idea is to show them and future customers that you’re willing to go the extra mile.
2. Earn Positive Reviews
Needless to say, the simplest way to compel customers to leave good reviews is to deserve it in the first place.
Provide your customers with the best possible experience. Potential customers should feel that they are receiving personalized attention right from their very first interaction with your dealership on your car dealer website or social media pages.
Don’t leave reviews hanging either. Address negative reviews quickly and thank those who posted good ones, and it’s a good idea to promote positive reviews on your website and social channels as well.
As we’ve mentioned in some of our earlier articles, your car dealer website should be an extension of your showroom. That way, when they later walk into your showroom, they will come with positive associations with your dealership.
For more information on online customer reviews for auto dealerships, Contact Us.