25 September 2019
Every year, the "next big thing” hits marketing.One of the recent big trends to emerge is millennials. For those who are unfamiliar with the term, millennial is a tag given to people who were born towards the end of the 20th century.
This section of people now forms a massively lucrative demographic. there are nearly 90 million of them in the United States alone and all put together, they have an estimated combined annual purchasing power that ranges between several hundred billion dollars to a staggering $1 trillion!
In this article, we’ll shed some light on how to market your car dealership to them.
1. Customer-Driven Marketing
Adverts that come over radio channels or magazines and newspapers, and even direct mail campaigns unsurprisingly have very little influence over millennials. Studies have shown that over 80% of this crowd do not care much for this sort of traditional advertising methods.
On the other hand, blog posts and how-to tutorial videos work very well on this front. With this type of marketing, you can strike the right chord with millennials - as long as you’re not too aggressive or forceful.
2. Content-Driven Media
Anyone who’s met a millennial knows that they spend a considerable time on their mobile devices, be it a smartphone or a tablet or anything else. Millennials comb through heaps of websites, social media portals and blogs for authentic information pertaining to what they want.
A wide section of millennials rate the genuineness and reliability of the content they read above everything else, and they trust the word of their peers. This is precisely what you as a car dealer need to provide. Make your content worthy enough for millennials to share, tweet, and pin on their social media profiles.
3. Team Up With the Millennials
Since what you want is to do is target the millennial crowd, why not collaborate with them?
A significant number of them are prepared to help firms develop or fine tune their services and products. Reach out to them and make them feel involved in the process. Building up such relationships with prospective clients will definitely be beneficial to the dealership.
4. Hard Selling Takes a Back Seat
Most millennials are "social natives”. As a result, trying to buy their loyalties by hard selling your product or service seldom works, since they constantly verify what you tell them.
Instead, ramp up your social media marketing strategies and better still, tie up with local celebrities or other popular figures to endorse your dealership through influencer marketing.
5. Be Mobile Savvy
Millennials tend to spend large chunks of their time glued to their mobile devices. They use their smartphones extensively to ferret out information regarding everything. Apart from hunting for information, they also use these devices to do tasks such as booking flights or hotels, getting movie tickets, and much more.
Therefore, it is important that you create your auto dealer website with responsive design built into it so that it adapts perfectly to scale on all types of displays, regardless of the device used.
For more information on how to promote your auto dealership to millennials and to know how izmocars can help, Contact Us.