Best Practices in PPC Copywriting for Car Dealer Website Ads

27 September 2019

Pay-per-Click (PPC) ads can really be profitable only if copywriting best-practices are followed. These ads are certainly a challenge to create, since there are character limits for each section.

In this article, we give you some effective PPC copywriting tips that will help in improving the sales figures of your auto dealership.

1. Understand Your Audience Demands

Your ad Text should include content that your audience is excited about. The ad copy needs to be persuasive enough to convince your targeted audience that the dealership is capable of delivering on the ad promise.

2. Emotional Triggers Work

You cannot expect clicks if your text ads appear boring to viewers. Conversely, ads that are successful in evoking emotions can bring in a lot more sales.

Make those ads attractive by using great content. Appeal to the human curiosity that makes viewers stay and click.

3. Use the Entire Space

There are character limits to every section of Google AdWords. Make full use of every text ad component, to create compelling PPC text ads. Listed below is the character limit for text ads:

  • Headline – 30 characters
  • Description – 80 characters
  • Display URL – as long as you need it, but keep in mind that only the first 35 characters will be displayed

4. Numbers Attract

For an eye catching text ad, try to include a couple of numbers in the ad content itself. Studies have shown that showing exact numbers work better than rounding them off, since people tend to instinctively trust precise numbers.

5. Use Keyword-rich Display URLs

Don’t overlook the potential of a display URL in your PPC text ads.

If you add relevant targeted keywords in the display URL then you are likely to receive more productive clicks. It’s best if you insert the keyword at the beginning of the URL.

6. Leverage Your Car Dealership’s USP

Try to showcase your car dealer website’s unique value proposition (UVP) in every ad that you put out.

You can reinforce your UVP with awards and recognition, business records set, and so on.

7. Local Text Ads Work

Text ads that have the location info of your auto dealership included in it have a higher chance of attracting local audiences, since they tend to trust local businesses more. If you have car dealerships in multiple locations then it’s best to create location-specific PPC campaigns.

For more PPC copywriting pointers and to know how izmocars can support your car dealer marketing, Contact Us.

How to Take Better Control of Your Car Dealer Website’s Reviews
How do you know that your auto business is dealing with it correctly? A good starting point would be to check if your dealership data is SMART.
Are You Maximizing Gross Profit on Every Used Vehicle Sale?
Successful online marketing for auto dealers is certainly a bit of a challenge.
Online marketing is very much a dynamic concept and it changes very quickly.
Skyscraper content on auto dealer websites is long and overwhelming,
Every year, the “next big thing” hits marketing.
If you want to improve your car dealership sales
An ad rank is the position of your paid ad in Google search results.