30 September 2019
Skyscraper content on auto dealer websites is long and overwhelming, the marketing equivalent of a bunker-buster. But, not all will succeed in bringing in more sales and improved Returns on Investment (ROI). Before you can win, your skyscraper content needs to outperform thousands of similar content pieces.
This is only possible if you make your auto dealer website skyscraper content interesting and readable.
In this article, we will list out a few tips that can enable your car dealer website to improve skyscraper content for better marketing results.
1. Short and Simple Sentences in Your Content
Online readers love short and simple sentences which helps them to scan through the content faster. But, once in a while, it’s okay to include paragraphs with three to five sentences to slow down the reader’s pace. These paragraphs will also give you time to explain issues in detail.
Skyscraper content requires a lot of research and preparation. Be sure to focus on the topic.
2. Make Boring Topics Interesting
Hardly 1 out of 10 articles will be interesting enough to consume entirely, including images and videos. For a skyscraper article, it is a daunting task to be interesting from the beginning till the end.
Try and add a bit of drama in a tone relevant to your audience. If it works, then you have a runaway success.
3. Subheadings Positioned Like Headlines
Make sure to create subheadings that grab reader attention, just like your title. It should suggest things to readers and invoke curiosity, rather than giving out the entire set of information.
At the same time, the readers of your car dealer website content should be able to broadly guess what they can expect in that particular section.
4. Content should be Focused on the Client
Prospects go through your skyscraper content to find the right solutions to their concerns. And, if your car dealership provides them with content that focuses only on your business, they are likely to go elsewhere.
Stay focused on your article and see what your readers gain after finishing it.
5. Convey More Information with Fewer Words
There is no doubt that skyscraper content requires a high word count. However, avoid using unnecessary filler paragraphs. Instead you can make the article more readable by branching out to related information that your readers would be looking for.
This will fetch better results and improved leads for your auto dealership.
For more skyscraper content tips and to know how izmocars can support your car dealer website, Contact Us.