How to Optimize “Crawl Budget” for Better Car Dealer Website SEO

13 December 2019

The Crawl budget is the number of pages Google will crawl on your car dealer website on any given day. It plays a major role in your car dealer website SEO.

Here are a few things to follow, to optimize the crawl budget for better search ranking.

1: Avoid HTTP Errors

The 410 and 404 pages use up your crawl budget and will hurt user experience as well. If you can fix all your 4xx and 5xx errors, then it will be a win-win situation for your car dealership and customers.

Use tools to carry out a website audit and fix these as quickly as possible.

2: Make Your Pages Crawlable

Indexing your pages on Google is an important step, and robots.txt can help. It will allow you to block or allow crawling of any page on your car dealer website.

3: Watch out for Broken and Redirect Links

Broken links are links that do not exist. Redirect links are links that redirect to other URLs.

These links should be removed from your website since they hurt your crawl budget.

4: HTML Works well for Your Car Dealer Website SEO

Not every search engine will be able to crawl websites developed using JavaScript, XML, and Flash. As far as possible, stick to HTML since it will not hurt the crawlability.

5: Sitemap

When you add a sitemap, search engines can easily understand where the internal links are leading to. Also, make sure that the sitemap is updated to a newer version of robots.txt.

6: Make use of hreflang Tags

Hreflang tags play a vital role with the crawl budget. You should make it clear to Google where your car dealer website’s local version is. The <loc> element for a particular URL will be the page that has a localized version.

 7: Avoid Pages with High Load Times

Web pages with high loading time will hurt your crawl budget, since it signals that your car dealer website is incapable of servicing more load from search engines. This can impact your crawl budget.

For more information on how to optimize crawl budget for better car dealer website SEO, Contact Us.

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