29 November 2019
experience (UX) is an important factor that impacts your car dealer website
ROI. Here are nine UX optimization tips that
can get you better web ranking, and more leads.
1: Display the Right Lead-ins
the first glance, your car dealer website should connect with visitors and draw
them in. To accomplish this, you need to be aware of what your audience wants, and
display it prominently on the home page of your car dealer website. Connecting
with user intent plays a vital role in improving UX.
2: Insightful Website Design
car dealer website design, color, contrast, text formatting, etc. need to be optimized for
a better user experience. Do not use blue on text other than links.
pre-defined styles across your website – for example, if your CTAs get the same
visual treatment, customers will know at a glance when then come across a CTA.
3: Optimize Car Dealer
Website Loading Time
one likes to wait more than a couple of seconds for a website to load. Optimize
your website loading time, and loading behavior.
4: Form and Function
usability of your car dealer website is another important factor to consider when
tweaking your UX and ranking.
Optimize your headers, navigation, menu
structures, content format, and more.
5: Optimize the Content on
Your Car Dealer Website
car dealer website content also plays a role in UX. Always publish engaging
content. Your website content should be unique and relevant to your audience.
this is one of the prime considerations of your prospects.
6: Develop a Mobile-friendly
to 90% of local web searches are now on mobile devices, and you will miss a lot
of traffic and leads if your website is not mobile-friendly. The best way out is to opt for a responsive
website, if you haven’t already done so.
7: Highlight Your Links
sure that your links are highlighted enough to look like links. Also, the
hyperlink should be self-explanatory so that users shouldn’t have to think where
a link is going to take them.
8: Right Positioning of Calls-to-action
are already aware of the impact of the call-to-action (CTA) button on your car
dealer website. Highlighting and creating a specific design for the CTA will
improve your UX.
9: Incorporate Indicative Visuals
used in your car dealer website should let your visitors understand what the
web page is all about. If you are using carousals, clearly indicate what is
going to appear on the next image.
more tips on user experience optimization that can boost your car dealer website
ranking, Contact Us.