Hashtags: What, How, When, and Why to Use Them

10 December 2019

Hashtags are the "#”tags that highlight keywords and ideas. Example: #cardealerships. These are clickable, and are indexed with other tagged content.

Hashtags highlight your content among millions of tweets and posts, helping people find specific information across social spaces. 

Hashtags are used in two contexts.

  • New hashtags for promoting a new concept or product or event associated with your car dealership
  • Trending hashtags for marketing a similar kind of trending product or service in your niche

There are certain things to bear in mind if you are about to create a new hashtag, including keeping it memorable and simple.

When should you use Hashtags?

Hashtags should be a regular feature of every tweet and post that your car dealership publishes. Use hashtags in a way that it helps in reaching productive audience segments.

Why should you use Hashtags in Your Car Dealer Twitter Post?

  • Online visibility and branding: If you are a new auto dealership, then using hashtags against your OEM and vehicle brands can expand your audience and increase store awareness.
  • Competing in the market: Hashtags are useful in figuring out who your competitors are in the social media space and the keywords they are using to compete.
  • Promotion: Hashtags work like a powerful word-of-mouth tool in the social media space, and best of all, it’s free. 

For more insights into hashtags and its role in promoting your car dealership, Contact Us.

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