27 July 2018
content on auto dealer websites is long and overwhelming, the marketing
equivalent of a bunker-buster. But, not all will succeed in bringing in more sales
and improved Returns on Investment (ROI).
skyscraper content should outrun 1000s of similar content. This is only possible
if you make your auto dealer website skyscraper content interesting and
out a few tips to improve your skyscraper content for better marketing results.
Tip 1 : Subheadings Positioned Like Headlines
sure to create subheadings that grab reader attention, just like your title. It
should suggest things to readers and invoke curiosity, rather than giving out the
entire set of information.
the same time, your readers should be able to guess what they can expect in that
Tip 2 : Make Boring Topics
Hardly 1 out of 10 articles will be interesting enough to consume entirely, including
images and videos. But, for a skyscraper article, it is a challenge to be
interesting from the beginning till the end.
and add a bit of drama in a tone relevant to your audience. If it works, then
you have a runaway success.
Tip 3 : Content should be
go through your skyscraper content to find the right solutions to their concerns. And,
if your car dealership provides them with content that focuses only on your
business, they are likely to go elsewhere.
focused on your article and see what your readers gain after finishing it.
Tip 4 : More Information with
is no doubt that skyscraper content requires high word count but to achieve it,
avoid using unnecessary filler paragraphs.
you can make the article more readable by branching out to related information that
your readers would be looking for.
will fetch you better results and improved leads.
Tip 5 : Short and Simple
Sentences in Your Content
readers love short and simple sentences which helps them to scan through the
content faster. But, once in a while, it’s okay to include paragraphs with
three to five sentences to slow down the reader’s pace. These paragraphs will
also give you time to explain issues in detail.
content requires a lot of research and preparation. Be sure to focus on the
more automotive skyscraper content tips, Contact
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