03 August 2018
pain point that auto dealers report in digital marketing is
Most dealerships capture leads from their auto dealer website and nurture them to drive sales. However, all those good auto dealership leads
are usually mixed in with large numbers of irrelevant and pointless ones.
Good Leads and Duds
Without being able to distinguish between the good and the duds, members of your sales staff usually end up spending many valuable hours
and resources in qualifying leads.
In addition to vital contact information, a good lead
capture automation system also gives dealers and their sales teams valuable
insights into the leads captured on the website.
For every lead captured through the website of your auto dealership,
you will be provided with information about how much time this person has spent
on your website, how often, which pages, and the amount of time spent
looking at a particular car you are selling.
How Data Analytics Helps
Such data analytics systems also work fast, since qualified
leads need to be converted before they are captured by a competing auto dealership.
Apart from highlighting leads that matter to your auto dealership,
it will also help you prioritize your correspondence according to urgency and
give you some sort of indication how to frame your conversation.
For instance, if a particular lead has viewed your used
car pages multiple times, you know that they are definitely interested in
With this information in hand, you can come up with a
tempting offer that does not cut into your profit margin, yet will give them
the motivation to convert and purchase the car from your auto dealership.
The same can be applied in case of new car sales,
accessory sales, service packages, automotive financing & insurance, and so
on. For more information on obtaining the best leads
from the website of your auto dealership, Contact Us.
It goes without saying that the auto industry is all about people, with business being done face-to-face, personal relationships forged for the long term, and so on.
Attribution is an important ingredient in effective automotive digital marketing.
It’s an age old question in the auto industry - when responding to a lead, what is more important, speed or quality?
Skyscraper content on auto dealer websites is long and overwhelming, the marketing equivalent of a bunker-buster.
With more than 150 billion telephonic calls in the U.S. alone triggered by organic searches, social media, paid ads, etc.,
If you want to improve your car dealership sales from your website without spending money on ads, then you need to focus on search engine optimization (SEO).
Online marketing for auto Dealers is certainly a bit of a challenge. The website of a vehicle dealership cannot be treated as any other business website.
AI has definitely arrived in almost all aspects our daily lives, from transportation to shopping and everything else in between, and its influence is rising all the time.
Pay-per-click (PPC) ads can really be profitable only if copywriting best-practices are followed. The text of these ads is challenging to create as there are character limits for e