19 July 2018
Successful online marketing for auto Dealers is certainly a bit of a
challenge. The website of a vehicle dealership is quite different from most businesses, and has to be treated differently if dealers are to see amazing results.
You need to optimize your site for conversions, and optimize
it cleverly. Good SEO practices and paid ad campaigns are great to start with,
but if they’re leading to visitors who don’t end up converting,
then your auto dealership is only getting a fraction of the value that it’s
Also, when you spend money on every single one of your
online leads, you definitely don’t want them getting away empty-handed.
article, we will discuss 3 must-have features on your auto dealer website
that will boost your lead conversion game.
01. Geo Targeting
Targeting visitors based on their
location lets you concentrate your efforts on visitors who are most likely to
show up at the dealership.
You can customize your offers based
on what you know of your local clientele. If your prospect is someone who stays
in a rural area and does a lot of work related to agriculture,you know
that they’re probably going to choose a pick-up truck. On the other hand, a
business man coming in from a big city would be far more likely to go in for something
that’s faster and chic.
Customize your offer presentation
based on what you know about where your visitors came from.
If you don’t have any idea who your
visitors are, your targeting strategy is likely based on a hunch, and unless you are very lucky, gambling
on online marketing obviously has only slim chances of success.
Look for conversion tools that run
intelligent learning tests on your website and collect information about your
visitors. While Google Analytics will give you percentages of your traffic and
how they behave, you need a data analytics solution that will analyze
dealership data to tell you which segments of traffic are being overlooked.
Once you understand your prospects
better, make the right data-driven offer.
If you’re trying to sell cars online, make the offers look
good aesthetically as well.
Don’t ever have an ugly pop-up with garish colours.
There are simple DIY tools that you can use to make your marketing campaigns
For more information on digital marketing for auto businesses, Contact