7 Top Skills Every Automotive SEO Expert Needs to Succeed

20 July 2018

If you want to improve your car dealership sales from your website without spending money on ads, then you need to focus on Search Engine Optimization (SEO).

Here are a few important automotive SEO skills that a professional should possess.

Automotive SEO Skill 1 : Research Mind

SEO requires a lot of research to stay on top of current trends.

Even to optimize your car dealer website, research on locally relevant keywords and competitor strategies are essential.

Automotive SEO Skill 2 : Communication Skills

Communication plays an important role within the dealership as well as outside.

Within the dealership, you need to communicate with your team about the planning and execution of SEO strategies, in close collaboration with the dealer sales team.

Outside of the dealership, you need to create content that is relevant and compelling to your prospects.

Automotive SEO Skill 3 : High-quality Creative Writing 

To create strategic SEO content, you need to have creative writing skills that can blend in top trending keywords and compel your readers to offer leads, as well.

If you are good at both keyword research and generating creative content, then your efforts creates more value for the dealership.

Automotive SEO Skill 4 : Quick Learning Skills

If you are to become a top automotive SEO expert, you must be a fast learner, since technology is constantly in flux.

The tools and resources you use change frequently, and continuous learning is what keeps you on top of all this.

Automotive SEO Skill 5 : Technical & Basic Programming Skills

As an SEO expert, you need to have at least basic technical know-how about stuff like page speed, HTML tags, XML, microdata tagging, server-side redirects, etc.

These are important to know, since you will have to discuss it in detail with your web developers. Simple tasks like updating anchor text, backlinks, etc. can be done by you without any assistance from the technical team, as well.

Automotive SEO Skill 6 : Excel Skills

Excel is an excellent tool that is helpful to run your SEO tasks for your car dealer website. It is useful if you are good at Vlookups, IF statements, and Concatenates, like a skilled SEO expert.

Your website analytical data can be pulled into the excel format to further analyze and optimize your SEO framework.

Automotive SEO Skill 7 : Analytics Skills

SEO strategy and optimization depend on analytics and as an automotive SEO expert, you are expected to pull the data on your own. So, it is important to understand what you can acomplish with Google Analytics.

For more information on auto dealer website SEO, Contact Us

The biggest pain point that auto dealers report in digital marketing is lead qualification.
Attribution is an important ingredient in effective automotive digital marketing.
It’s an age old question in the auto industry - when responding to a lead, what is more important, speed or quality?
Skyscraper content on auto dealer websites is long and overwhelming, the marketing equivalent of a bunker-buster.
With more than 150 billion telephonic calls in the U.S. alone triggered by organic searches, social media, paid ads, etc.,
Online marketing for auto Dealers is certainly a bit of a challenge. The website of a vehicle dealership cannot be treated as any other business website.
AI has definitely arrived in almost all aspects our daily lives, from transportation to shopping and everything else in between, and its influence is rising all the time.
Pay-per-click (PPC) ads can really be profitable only if copywriting best-practices are followed. The text of these ads is challenging to create as there are character limits for e
There are no shortcuts to improving your car dealer website’s Google ranking. The only way is to deploy, test, and improve search engine optimization techniques.