20 July 2018
If you want to improve
your car dealership sales from your website without spending money on ads, then
you need to focus on Search Engine Optimization (SEO).
Here are a few important
automotive SEO skills that a professional should possess.
Automotive SEO Skill 1 : Research Mind
SEO requires a lot of research
to stay on top of current trends.
Even to optimize your car
dealer website, research on locally relevant keywords and competitor strategies are essential.
Automotive SEO Skill 2 : Communication Skills
Communication plays an important
role within the dealership as well as outside.
Within the dealership,
you need to communicate with your team about the planning and execution of SEO
strategies, in close collaboration with the dealer sales team.
Outside of the
dealership, you need to create content that is relevant and compelling to your
Automotive SEO Skill 3 : High-quality Creative
To create strategic SEO
content, you need to have creative writing skills that can blend in top
trending keywords and compel your readers to offer leads, as well.
If you are good at both keyword
research and generating creative content, then your efforts creates more value
for the dealership.
Automotive SEO Skill 4 : Quick Learning Skills
If you are to become a
top automotive SEO expert, you must be a fast learner, since technology is
constantly in flux.
The tools and resources
you use change frequently, and continuous learning is what keeps you on top
of all this.
Automotive SEO Skill 5 : Technical & Basic
As an SEO expert, you
need to have at least basic technical know-how about stuff like page speed,
HTML tags, XML, microdata tagging, server-side redirects, etc.
These are important to know,
since you will have to discuss it in detail with your web developers. Simple
tasks like updating anchor text, backlinks, etc. can be done by you without any
assistance from the technical team, as well.
Automotive SEO Skill 6 : Excel Skills
Excel is an excellent
tool that is helpful to run your SEO tasks for your car dealer website. It is
useful if you are good at Vlookups, IF statements, and Concatenates, like a
skilled SEO expert.
Your website analytical data
can be pulled into the excel format to further analyze and optimize your SEO framework.
Automotive SEO Skill 7 : Analytics Skills
SEO strategy and
optimization depend on analytics and as an automotive SEO expert, you are expected
to pull the data on your own. So, it is important to understand what you can acomplish with Google
For more information on auto
dealer website SEO, Contact Us