26 July 2018
more than 150 billion telephonic calls in the U.S. alone triggered by organic
searches, social media, paid ads, etc., telephonic sales is serious business. That’s
why it is critical to track calls.
are a few more reasons why call tracking is important for your car dealership.
Reason 1 : Calls are Important
for Your Customers
call when they need immediate answers and do not want to waste time sending a
mail and then waiting for a response.
they get on the phone, they are closer to taking action, which is why dealers
need efficient call tracking to track and analyze calls.
Reason 2 : To Map Phone Calls
to Car Dealer Website Conversions
are plenty of other means like Google Analytics and AdWords to track your web leads
and conversions, but what happens if your prospects place calls instead of
filling out web forms?
it becomes hard to track and attribute sales to the right channel. That’s one
more reason why dealers need call tracking. Even Google Analytics itself offers
some functionality to track calls.
Reason 3 : For Mentoring Lead
businesses use call tracking to map and closely mentor the transition from
leads to sales. Online leads are converted into phone calls, in turn converting
them into customers. A loss or leakage at this stage can impact dealer
Reason 4 : For Optimizing Your
Customer Service Experience
prospects still prefer the telephone to other communication channels, when it
comes to the last mile.
call tracking, your car dealership can engage with these prospects effectively
over different phone calls and still deliver personalized service.
Reason 5 : To Enhance
Marketing Campaign Success
tracking can be linked to incoming sales leads from multiple sources including
online marketing campaigns, web searches, etc.
lead can be grouped and analyzed based on the marketing segment, leading to
better engagement and sales.
Reason 6 : Helps in Analyzing
the Best Time of the Day
tracking helps in optimizing telephonic sales by letting you anticipate the peak
time and day when more of your prospects place calls.
This can help in realizing
better ROI on your marketing investments, especially your paid ad campaigns.
Reason 7 : Let’s you Know
Particular Keywords that Generate Leads
tracking helps in letting you know exactly which keywords and calls-to-action are
bringing in leads. With this insight, your car dealership can decide on promotional
offers as well as the keywords to bid on in future ads.
more reasons to use call tracking, Contact Us